Viant Technology (NASDAQ:DSP – Get Free Report) and HealthStream (NASDAQ:HSTM – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, profitability, valuation, earnings, institutional ownership and risk.
Valuation & Earnings
This table compares Viant Technology and HealthStream”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $222.93 million | 6.58 | -$3.44 million | $0.06 | 389.23 |
| HealthStream | $287.99 million | 3.53 | $15.21 million | $0.65 | 51.37 |
HealthStream has higher revenue and earnings than Viant Technology. HealthStream is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Profitability
This table compares Viant Technology and HealthStream’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | 0.47% | -5.67% | -3.78% |
| HealthStream | 6.84% | 5.67% | 3.91% |
Insider and Institutional Ownership
11.4% of Viant Technology shares are owned by institutional investors. Comparatively, 69.6% of HealthStream shares are owned by institutional investors. 28.8% of Viant Technology shares are owned by insiders. Comparatively, 20.6% of HealthStream shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Viant Technology and HealthStream, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 0 | 7 | 0 | 3.00 |
| HealthStream | 0 | 1 | 2 | 1 | 3.00 |
Viant Technology currently has a consensus price target of $20.29, indicating a potential downside of 13.12%. HealthStream has a consensus price target of $31.50, indicating a potential downside of 5.66%. Given HealthStream’s higher probable upside, analysts plainly believe HealthStream is more favorable than Viant Technology.
Summary
HealthStream beats Viant Technology on 9 of the 14 factors compared between the two stocks.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
About HealthStream
HealthStream, Inc. provides Software-as-a-Service (SaaS) based applications for healthcare organizations in the United States. The company’s solutions help healthcare organizations in meeting their ongoing clinical development, talent management, training, education, assessment, competency management, safety and compliance, and scheduling, as well as provider credentialing, privileging, and enrollment needs. It offers hStream, a technology platform that powers a range of healthcare workforce solutions. The company provides its solutions to customers across a range of entities within the healthcare industry, including private, not-for-profit, and government entities, as well as pharmaceutical and medical device companies through its direct sales teams. The company was incorporated in 1990 and is headquartered in Nashville, Tennessee.
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