Harley-Davidson (NYSE:HOG) Hits New 1-Year Low – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s stock price reached a new 52-week low on Monday . The company traded as low as $26.13 and last traded at $25.68, with a volume of 24579 shares traded. The stock had previously closed at $27.06.

Analyst Upgrades and Downgrades

HOG has been the subject of several recent analyst reports. Morgan Stanley cut shares of Harley-Davidson from an “overweight” rating to an “equal weight” rating and reduced their price objective for the company from $40.00 to $33.00 in a research note on Tuesday, January 21st. Robert W. Baird reduced their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a research report on Tuesday, December 31st. UBS Group lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a report on Thursday, November 7th. DA Davidson dropped their price objective on Harley-Davidson from $39.00 to $31.00 and set a “buy” rating for the company in a research note on Tuesday. Finally, StockNews.com upgraded Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Six analysts have rated the stock with a hold rating and three have issued a buy rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus target price of $35.14.

Harley-Davidson Price Performance

The company has a fifty day simple moving average of $30.33 and a two-hundred day simple moving average of $33.69. The company has a debt-to-equity ratio of 1.38, a quick ratio of 1.25 and a current ratio of 1.41. The company has a market capitalization of $3.42 billion, a price-to-earnings ratio of 6.05, a P/E/G ratio of 0.33 and a beta of 1.46.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were paid a $0.1725 dividend. The ex-dividend date of this dividend was Tuesday, December 10th. This represents a $0.69 annualized dividend and a yield of 2.57%. Harley-Davidson’s payout ratio is currently 15.54%.

Institutional Investors Weigh In On Harley-Davidson

Several hedge funds have recently modified their holdings of HOG. Venturi Wealth Management LLC raised its position in shares of Harley-Davidson by 172.0% in the 4th quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock valued at $26,000 after purchasing an additional 554 shares in the last quarter. Prospera Private Wealth LLC bought a new stake in shares of Harley-Davidson in the 3rd quarter worth approximately $35,000. Ashton Thomas Securities LLC acquired a new position in Harley-Davidson during the 3rd quarter valued at approximately $38,000. Mirae Asset Global Investments Co. Ltd. bought a new position in Harley-Davidson during the 4th quarter worth $42,000. Finally, Global Retirement Partners LLC increased its position in Harley-Davidson by 84.3% in the fourth quarter. Global Retirement Partners LLC now owns 1,850 shares of the company’s stock worth $56,000 after buying an additional 846 shares during the period. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.