Critical Comparison: TruGolf (TRUG) & The Competition

TruGolf (NASDAQ:TRUG) is one of 19 public companies in the “Sporting & athletic goods, not elsewhere classified” industry, but how does it compare to its rivals? We will compare TruGolf to similar companies based on the strength of its analyst recommendations, profitability, earnings, dividends, institutional ownership, valuation and risk.

Earnings & Valuation

This table compares TruGolf and its rivals revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$20.35 million	-$360,000.00	-1.02
TruGolf Competitors	$2.82 billion	$65.74 million	3.28

TruGolf’s rivals have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a summary of current ratings and price targets for TruGolf and its rivals, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	0	0	1	0	3.00
TruGolf Competitors	76	511	746	8	2.51

TruGolf currently has a consensus target price of $2.00, indicating a potential upside of 365.12%. As a group, “Sporting & athletic goods, not elsewhere classified” companies have a potential upside of 9.58%. Given TruGolf’s stronger consensus rating and higher probable upside, research analysts clearly believe TruGolf is more favorable than its rivals.

Profitability

This table compares TruGolf and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-21.06%
TruGolf Competitors	-70.19%	-167.53%	-28.10%

Institutional & Insider Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 49.9% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are owned by institutional investors. 37.2% of TruGolf shares are owned by company insiders. Comparatively, 19.5% of shares of all “Sporting & athletic goods, not elsewhere classified” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Risk & Volatility

TruGolf has a beta of -0.75, indicating that its share price is 175% less volatile than the S&P 500. Comparatively, TruGolf’s rivals have a beta of 1.39, indicating that their average share price is 39% more volatile than the S&P 500.

Summary

TruGolf beats its rivals on 7 of the 13 factors compared.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.