comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) was the target of a significant increase in short interest in November. As of November 15th, there was short interest totalling 31,400 shares, an increase of 26.1% from the October 31st total of 24,900 shares. Based on an average daily volume of 23,100 shares, the short-interest ratio is presently 1.4 days. Currently, 0.9% of the company’s stock are short sold.

Hedge Funds Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. raised its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% during the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

SCOR has been the subject of several analyst reports. Needham & Company LLC decreased their price objective on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday, August 7th. StockNews.com assumed coverage on comScore in a research note on Tuesday, November 26th. They issued a “buy” rating for the company. Finally, Craig Hallum reiterated a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Trading Up 1.6 %

Shares of comScore stock traded up $0.13 during trading on Friday, hitting $8.38. 15,142 shares of the stock were exchanged, compared to its average volume of 38,514. The company has a fifty day moving average price of $6.66 and a 200-day moving average price of $9.65. The stock has a market capitalization of $40.99 million, a price-to-earnings ratio of -0.39 and a beta of 1.10. comScore has a 1-year low of $4.89 and a 1-year high of $20.97.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.