Contrasting Akso Health Group (NASDAQ:AHG) & MediaAlpha (NYSE:MAX)

MediaAlpha (NYSE:MAX) and Akso Health Group (NASDAQ:AHG) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and target prices for MediaAlpha and Akso Health Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	1	1	5	0	2.57
Akso Health Group	0	0	0	0	N/A

MediaAlpha currently has a consensus price target of $22.43, suggesting a potential upside of 51.24%. Given MediaAlpha’s higher possible upside, equities research analysts clearly believe MediaAlpha is more favorable than Akso Health Group.

Profitability

This table compares MediaAlpha and Akso Health Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MediaAlpha	-7.76%	N/A	-21.56%
Akso Health Group	N/A	N/A	N/A

Valuation and Earnings

This table compares MediaAlpha and Akso Health Group’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$388.15 million	2.52	-$40.42 million	($0.68)	-21.81
Akso Health Group	$13.18 million	1.86	-$1.36 million	N/A	N/A

Akso Health Group has lower revenue, but higher earnings than MediaAlpha.

Risk and Volatility

MediaAlpha has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500. Comparatively, Akso Health Group has a beta of 0.19, meaning that its stock price is 81% less volatile than the S&P 500.

Institutional & Insider Ownership

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 1.2% of Akso Health Group shares are owned by institutional investors. 11.5% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

MediaAlpha beats Akso Health Group on 7 of the 10 factors compared between the two stocks.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

About Akso Health Group

Akso Health Group operates a social e-commerce mobile platform in China. The company operates Xiaobai Maimai App, which offers food and beverage products, wine, cosmetic products, fashion and apparel, entertainment products, housewares, home appliances, and cost-saving promotions at petrol gas stations. It also offers consultancy and information technology support services; provides health treatment services; sells medical devices; and trades in branded products, as well as promotes products. The company was formerly known as Xiaobai Maimai Inc. and changed its name to Akso Health Group in December 2021. Akso Health Group was founded in 2014 and is headquartered in Qingdao, China.