PENN Entertainment (NASDAQ:PENN – Get Free Report) and Genius Sports (NYSE:GENI – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, earnings, profitability, dividends, valuation and analyst recommendations.
Valuation and Earnings
This table compares PENN Entertainment and Genius Sports”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PENN Entertainment | $6.96 billion | 0.36 | -$843.10 million | ($0.09) | -205.00 |
| Genius Sports | $669.49 million | 2.34 | -$111.58 million | ($0.63) | -10.09 |
Institutional & Insider Ownership
91.7% of PENN Entertainment shares are held by institutional investors. Comparatively, 81.9% of Genius Sports shares are held by institutional investors. 3.2% of PENN Entertainment shares are held by company insiders. Comparatively, 16.6% of Genius Sports shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Profitability
This table compares PENN Entertainment and Genius Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PENN Entertainment | -0.13% | 6.99% | 0.92% |
| Genius Sports | -18.85% | -22.27% | -9.66% |
Volatility & Risk
PENN Entertainment has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.95, indicating that its stock price is 95% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current recommendations and price targets for PENN Entertainment and Genius Sports, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PENN Entertainment | 1 | 6 | 13 | 1 | 2.67 |
| Genius Sports | 2 | 2 | 14 | 1 | 2.74 |
PENN Entertainment currently has a consensus target price of $23.67, suggesting a potential upside of 28.27%. Genius Sports has a consensus target price of $10.76, suggesting a potential upside of 69.39%. Given Genius Sports’ stronger consensus rating and higher possible upside, analysts plainly believe Genius Sports is more favorable than PENN Entertainment.
About PENN Entertainment
PENN Entertainment is a diversified gaming and entertainment company that operates casinos, racetracks and sports betting facilities. Its properties offer casino games, hotel accommodations, dining, live entertainment and other hospitality services, with brands including Hollywood Casino, Ameristar and L’Auberge. The company also offers online sports betting and iCasino products in markets where they are permitted. Its digital operations complement its retail properties and include the PENN Play customer loyalty program.
About Genius Sports
Genius Sports is a sports technology company that collects, manages and distributes data and video from sporting events. Its technology supports live statistics, scores and other sports content for leagues, teams, broadcasters and betting operators. The company also provides services for sports betting, including official data distribution, trading tools and integrity monitoring. Its media and marketing offerings help sports organizations and brands connect with fans through digital content and targeted advertising.
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