Alphabet Inc. $GOOGL Stock: Sigma Investment Counselors Inc. Grows Holdings

Sigma Investment Counselors Inc. raised its stake in Alphabet Inc. (NASDAQ:GOOGL) by 9.5% during the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 36,216 shares of the information services provider’s stock after purchasing an additional 3,143 shares during the period. Sigma Investment Counselors Inc.’s holdings in Alphabet were worth $12,461,000 at the end of the most recent quarter.

Several other large investors also recently modified their holdings of GOOGL. Parametrica Management Ltd increased its position in Alphabet by 15.4% during the third quarter. Parametrica Management Ltd now owns 32,799 shares of the information services provider’s stock worth $11,285,000 after acquiring an additional 4,367 shares during the period. William Mack & Associates Inc. boosted its holdings in Alphabet by 2.0% in the 3rd quarter. William Mack & Associates Inc. now owns 7,195 shares of the information services provider’s stock valued at $2,476,000 after purchasing an additional 138 shares during the period. Victory Financial Group LLC boosted its holdings in Alphabet by 64.8% in the 3rd quarter. Victory Financial Group LLC now owns 35,594 shares of the information services provider’s stock valued at $12,247,000 after purchasing an additional 14,002 shares during the period. Willow Creek Wealth Management Inc. boosted its holdings in Alphabet by 0.8% in the 3rd quarter. Willow Creek Wealth Management Inc. now owns 15,893 shares of the information services provider’s stock valued at $5,468,000 after purchasing an additional 120 shares during the period. Finally, Great Lakes Retirement Inc. grew its position in shares of Alphabet by 0.4% during the 3rd quarter. Great Lakes Retirement Inc. now owns 108,068 shares of the information services provider’s stock worth $37,184,000 after purchasing an additional 425 shares in the last quarter. 40.03% of the stock is owned by institutional investors.

Alphabet Stock Performance

NASDAQ GOOGL opened at $282.57 on Friday. The firm’s 50 day simple moving average is $334.04 and its 200 day simple moving average is $339.15. The firm has a market capitalization of $3.46 trillion, a price-to-earnings ratio of 14.75, a P/E/G ratio of 0.87 and a beta of 1.23. The company has a current ratio of 2.79, a quick ratio of 2.69 and a debt-to-equity ratio of 0.19. Alphabet Inc. has a 1 year low of $270.70 and a 1 year high of $408.61.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, October 28th. The information services provider reported $2.12 earnings per share for the quarter, missing the consensus estimate of $3.02 by ($0.90). The business had revenue of $127.58 billion for the quarter, compared to the consensus estimate of $127.96 billion. Alphabet had a return on equity of 43.33% and a net margin of 50.03%. As a group, research analysts expect that Alphabet Inc. will post 19.86 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Monday, December 14th. Stockholders of record on Monday, December 7th will be issued a dividend of $0.22 per share. The ex-dividend date of this dividend is Monday, December 7th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is 4.59%.

Analysts Set New Price Targets

Several research analysts have recently commented on GOOGL shares. Royal Bank Of Canada lowered their target price on shares of Alphabet from $425.00 to $400.00 and set an “outperform” rating on the stock in a report on Thursday, October 29th. Benchmark reiterated a “buy” rating on shares of Alphabet in a research note on Thursday, October 1st. KeyCorp reduced their price target on Alphabet from $410.00 to $385.00 and set an “overweight” rating on the stock in a research report on Thursday, October 29th. Tigress Financial restated a “strong-buy” rating and set a $485.00 price objective (up from $415.00) on shares of Alphabet in a research note on Thursday, September 17th. Finally, Yorkville Ives initiated coverage on Alphabet in a report on Monday, October 5th. They issued an “outperform” rating and a $400.00 price objective for the company. Five analysts have rated the stock with a Strong Buy rating, forty-five have assigned a Buy rating and five have issued a Hold rating to the stock. According to MarketBeat.com, Alphabet presently has an average rating of “Buy” and an average target price of $412.51.

Insider Activity at Alphabet

In related news, Director Frances Arnold sold 83 shares of the company’s stock in a transaction on Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total transaction of $28,257.35. Following the completion of the sale, the director directly owned 19,076 shares in the company, valued at $6,494,424.20. This represents a 0.43% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Over the last ninety days, insiders sold 247 shares of company stock worth $79,238. 11.61% of the stock is currently owned by insiders.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google plans to invest $17 billion in a Wyoming data center, adding capacity to serve AI demand. Google’s credit backstop for Anthropic’s $19 billion TeraWulf data-center lease may also help secure future AI infrastructure. The commitments support growth, though they require substantial capital. Alphabet’s Google Plans $17 Billion Investment in Wyoming Data Center
• Neutral Sentiment: Google, Meta and TikTok sued California to block a law restricting features considered addictive for users under 16. A successful challenge could limit regulatory constraints, but the outcome is uncertain and the dispute adds scrutiny of social-media practices. Meta, Google, and TikTok sue California AG over teen social media law
• Negative Sentiment: Investors remain concerned that AI infrastructure spending is pressuring free cash flow and margins. The $17 billion Wyoming project reinforces Google’s growth ambitions but could intensify worries about the scale and payoff of capital spending. Alphabet’s Free Cash Flow Is Declining Faster Than Analysts Expected
• Negative Sentiment: A new lawsuit alleges a student used Google AI on a school Chromebook while planning a suicide attempt. The allegations are unproven, but the case could heighten reputational, product-safety and legal risks amid broader concerns about children’s online safety. Google faces claims student used AI chat on US school laptop to plan suicide attempt
• Negative Sentiment: Google has drawn backlash over a policy that would deny Search access to schools that restrict its AI tools, potentially damaging trust and inviting further scrutiny. Separately, law firms are publicizing a securities class action alleging misleading statements about Gemini 3.5 Pro; the claims are allegations, not findings, but add legal overhang. Google faces backlash for plan that would turn off Search for schools that restrict AI

Alphabet Profile

Alphabet Inc is a technology holding company best known for its Google subsidiary. Google operates a global internet-services business centered on online search, digital advertising, YouTube, Android, Chrome, Google Maps, Google Play, and a broad range of cloud-based productivity and collaboration tools.

Google Cloud provides infrastructure, data analytics, cybersecurity, artificial intelligence, and enterprise software services to businesses, governments, and other organizations. Alphabet also develops consumer hardware, including Pixel devices and products for connected homes, while investing in emerging businesses through its “Other Bets” segment, including autonomous transportation and life sciences initiatives.

Alphabet was established in 2015 as part of a corporate restructuring that made Google a subsidiary and provided a separate structure for its expanding portfolio of businesses.