Phoenix New Media (FENG) and Its Peers Head-To-Head Contrast

Phoenix New Media (NYSE:FENG) is one of 192 public companies in the “Interactive Media & Services” industry, but how does it weigh in compared to its rivals? We will compare Phoenix New Media to related businesses based on the strength of its analyst recommendations, institutional ownership, valuation, profitability, dividends, risk and earnings.

Analyst Ratings

This is a summary of recent ratings and price targets for Phoenix New Media and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Phoenix New Media	1	0	0	0	1.00
Phoenix New Media Competitors	1438	6003	11540	441	2.57

As a group, “Interactive Media & Services” companies have a potential upside of 32.68%. Given Phoenix New Media’s rivals stronger consensus rating and higher possible upside, analysts clearly believe Phoenix New Media has less favorable growth aspects than its rivals.

Valuation & Earnings

This table compares Phoenix New Media and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Phoenix New Media	$109.47 million	$50,000.00	3.89
Phoenix New Media Competitors	$13.72 billion	$3.48 billion	22.34

Phoenix New Media’s rivals have higher revenue and earnings than Phoenix New Media. Phoenix New Media is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Phoenix New Media and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Phoenix New Media	3.62%	2.78%	1.87%
Phoenix New Media Competitors	-349.38%	-23.09%	4.03%

Institutional & Insider Ownership

6.3% of Phoenix New Media shares are held by institutional investors. Comparatively, 41.2% of shares of all “Interactive Media & Services” companies are held by institutional investors. 10.9% of Phoenix New Media shares are held by insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Volatility & Risk

Phoenix New Media has a beta of -0.25, meaning that its stock price is 125% less volatile than the S&P 500. Comparatively, Phoenix New Media’s rivals have a beta of 1.88, meaning that their average stock price is 88% more volatile than the S&P 500.

Summary

Phoenix New Media rivals beat Phoenix New Media on 11 of the 13 factors compared.

About Phoenix New Media

Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.