Booking (NASDAQ:BKNG) Given New $265.00 Price Target at B. Riley Financial

Booking (NASDAQ:BKNG) had its price objective dropped by investment analysts at B. Riley Financial from $274.00 to $265.00 in a note issued to investors on Wednesday, Benzinga reports. The firm currently has a “buy” rating on the business services provider’s stock. B. Riley Financial‘s price target suggests a potential upside of 56.31% from the company’s previous close.

BKNG has been the subject of several other reports. Jefferies Financial Group lifted their price target on shares of Booking from $180.00 to $190.00 and gave the company a “hold” rating in a research note on Tuesday, July 14th. Truist Financial set a $216.00 price objective on Booking and gave the stock a “buy” rating in a report on Wednesday, September 30th. Robert W. Baird set a $230.00 price objective on Booking in a report on Wednesday, August 5th. Rosenblatt Securities dropped their price target on Booking from $245.00 to $210.00 and set a “buy” rating for the company in a research report on Wednesday. Finally, Melius Research set a $225.00 price objective on Booking in a research report on Tuesday, October 20th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and seven have given a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $224.90.

Booking Stock Performance

Booking stock traded up $13.86 on Wednesday, reaching $169.53. The company’s stock had a trading volume of 2,223,244 shares, compared to its average volume of 8,109,049. The company has a market cap of $127.38 billion, a price-to-earnings ratio of 18.72, a PEG ratio of 0.96 and a beta of 1.17. Booking has a twelve month low of $146.28 and a twelve month high of $220.81. The business’s fifty day moving average price is $168.99 and its 200 day moving average price is $176.70.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share (EPS) for the quarter, topping the consensus estimate of $4.49 by $0.17. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The company had revenue of $9.79 billion during the quarter, compared to the consensus estimate of $9.55 billion. During the same quarter in the prior year, the firm earned $99.50 earnings per share. The firm’s revenue was down 1.2% compared to the same quarter last year. As a group, equities analysts forecast that Booking will post 10.48 earnings per share for the current year.

Insiders Place Their Bets

In other Booking news, insider Paulo Pisano sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, October 15th. The stock was sold at an average price of $163.06, for a total value of $244,590.00. Following the completion of the transaction, the insider directly owned 70,400 shares in the company, valued at $11,479,424. This represents a 2.09% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter Millones, Jr. sold 50,050 shares of the business’s stock in a transaction on Monday, August 17th. The shares were sold at an average price of $207.59, for a total value of $10,389,879.50. Following the transaction, the vice president owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. The trade was a 11.77% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 77,425 shares of company stock worth $16,004,164 in the last three months. 0.17% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of BKNG. BlackRock Inc. purchased a new position in Booking in the 2nd quarter valued at about $11,646,302,000. State Street Corp lifted its position in shares of Booking by 2,674.6% in the second quarter. State Street Corp now owns 39,420,711 shares of the business services provider’s stock valued at $7,026,348,000 after acquiring an additional 37,999,915 shares in the last quarter. Bank of Nova Scotia boosted its stake in shares of Booking by 1,497.3% in the first quarter. Bank of Nova Scotia now owns 870,520 shares of the business services provider’s stock worth $3,665,168,000 after acquiring an additional 816,022 shares during the last quarter. Deutsche Bank AG purchased a new stake in shares of Booking during the second quarter worth approximately $1,691,186,000. Finally, Bank of New York Mellon Corp acquired a new position in Booking in the 2nd quarter valued at $1,370,455,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Booking beat Q3 adjusted EPS expectations, while room nights grew 7% and adjusted EBITDA rose 9%. Management also pointed to growing AI opportunities. These underlying operating trends offer support despite the weaker reported revenue figure. Q3 earnings call highlights
• Positive Sentiment: Some analysts continue to see substantial upside: BTIG reaffirmed its buy rating with a $250 target, while Bank of America and Rosenblatt also maintained buy ratings despite lowering their targets. Analyst forecast changes
• Neutral Sentiment: Booking-owned OpenTable reported consumer dining trends and named its 2026 top U.S. restaurants. The updates may support the brand’s visibility but offer little direct evidence of a near-term financial impact for Booking. OpenTable dining trends
• Negative Sentiment: Reported Q3 revenue fell short of analyst expectations and declined year over year, with a roughly $900 million FTC-related item weighing on the figure. The company also flagged a Q4 slowdown, as geopolitical conflict, higher airfares, and European uncertainty pressure international travel demand. FTC-related revenue impact
• Negative Sentiment: Several firms cut price targets after results, including JPMorgan ($248 to $205), Barclays ($210 to $170), Bank of America ($232 to $219), and Rosenblatt ($245 to $210). Cantor Fitzgerald lowered its target to $150 and kept a neutral rating, signaling continued caution even as some firms remain bullish. Analyst target changes

About Booking

Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.