Kraft Heinz (NASDAQ:KHC – Get Free Report) and CIMG (NASDAQ:IMG – Get Free Report) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, profitability, risk and valuation.
Analyst Ratings
This is a summary of current recommendations for Kraft Heinz and CIMG, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kraft Heinz | 5 | 10 | 1 | 0 | 1.75 |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
Kraft Heinz presently has a consensus target price of $23.60, indicating a potential downside of 5.43%. Given Kraft Heinz’s stronger consensus rating and higher possible upside, research analysts clearly believe Kraft Heinz is more favorable than CIMG.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kraft Heinz | $24.90 billion | 1.19 | -$5.85 billion | ($2.86) | -8.73 |
| CIMG | $10.30 million | 0.21 | -$4.88 million | ($4.00) | -0.06 |
CIMG has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than CIMG, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
78.2% of Kraft Heinz shares are held by institutional investors. Comparatively, 23.4% of CIMG shares are held by institutional investors. 0.2% of Kraft Heinz shares are held by insiders. Comparatively, 0.1% of CIMG shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Kraft Heinz and CIMG’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kraft Heinz | -13.64% | 7.10% | 3.60% |
| CIMG | N/A | -23.59% | -15.90% |
Risk & Volatility
Kraft Heinz has a beta of 0.12, meaning that its share price is 88% less volatile than the S&P 500. Comparatively, CIMG has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500.
Summary
Kraft Heinz beats CIMG on 10 of the 14 factors compared between the two stocks.
About Kraft Heinz
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Maxwell House, Kool-Aid, Jell-O, Heinz, ABC, Master, Quero, Kraft, Golden Circle, Wattie's, Pudliszki, and Plasmon brands. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and online through various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is based in Pittsburgh, Pennsylvania.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
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