Wpp Plc (WPP) – What Are Brokerages Thinking About This Stock?

Shares of Wpp Plc (NYSE:WPP) have earned an average rating of “Hold” from the eight ratings firms that are presently covering the company, MarketBeat Ratings reports. Two equities research analysts have rated the stock with a sell rating, three have issued a hold rating and three have assigned a buy rating to the company.

Several research firms have commented on WPP. Deutsche Bank Aktiengesellschaft reissued a “buy” rating on shares of WPP in a research report on Tuesday, September 8th. Citigroup reaffirmed a “neutral” rating on shares of WPP in a report on Wednesday, October 21st. Finally, Weiss Ratings reaffirmed a “sell (d)” rating on shares of WPP in a research note on Friday, September 11th.

WPP Stock Performance

NYSE:WPP opened at $27.22 on Wednesday. The stock’s 50 day moving average price is $25.74 and its 200 day moving average price is $20.53. WPP has a 52-week low of $14.81 and a 52-week high of $28.03.

WPP Cuts Dividend

The business also recently disclosed a dividend, which will be paid on Monday, November 2nd. Shareholders of record on Friday, October 9th will be issued a dividend of $0.5052 per share. The ex-dividend date of this dividend is Friday, October 9th. This represents a yield of 398.0%. This is a decrease from WPP’s previous dividend of $0.5079.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the stock. Signaturefd LLC boosted its holdings in shares of WPP by 53.8% in the 3rd quarter. Signaturefd LLC now owns 3,424 shares of the business services provider’s stock valued at $85,000 after buying an additional 1,198 shares during the last quarter. Crossmark Global Holdings Inc. acquired a new stake in WPP during the third quarter worth about $310,000. Legacy Wealth Asset Management LLC raised its holdings in shares of WPP by 2.6% during the 3rd quarter. Legacy Wealth Asset Management LLC now owns 19,476 shares of the business services provider’s stock worth $481,000 after buying an additional 488 shares in the last quarter. QRG Capital Management Inc. bought a new stake in shares of WPP during the 2nd quarter valued at approximately $176,000. Finally, Engineers Gate Manager LP bought a new position in shares of WPP in the 2nd quarter valued at $401,000. Institutional investors own 4.34% of the company’s stock.

Key Headlines Impacting WPP

Here are the key news stories impacting WPP this week:

• Positive Sentiment: WPP said its third-quarter like-for-like revenue decline narrowed and reiterated its 2026 guidance, signaling that the recovery remains on track. Renewed client relationships, including with Coca-Cola, also supported confidence in the business. WPP says turnaround on track as third-quarter revenue decline narrows
• Positive Sentiment: The company’s media business returned to growth in the quarter, a key improvement because media is a major contributor to WPP’s sales. The improvement helped drive the more constructive investor reaction. WPP shares rise as media arm returns to growth
• Positive Sentiment: Rose described the turnaround as progressing and is reshaping WPP to operate faster and better compete in a changing advertising market. Management’s confidence that the plan is gaining momentum may reduce concerns about prolonged weakness. WPP sales return to growth as Cindy Rose’s turnaround gathers pace
• Neutral Sentiment: WPP Media appointed Georgina McKinnon as CEO in New Zealand, while John Halpin returns to Australia. The leadership change may support regional execution, although its near-term financial effect is uncertain. WPP Media NZ appoints Georgina McKinnon as new CEO
• Negative Sentiment: Regional performance remains uneven: Australia declined 4.8% in the third quarter. Rose also acknowledged that the former WPP structure was not set up to keep pace with competitors, highlighting the scale of the operational challenge still facing the company. Cindy Rose: Old WPP Not Set Up To Keep Pace

About WPP

WPP plc is a global marketing and communications services company headquartered in London. Through its agencies and specialist businesses, the company helps clients develop brands, create advertising campaigns, plan and buy media, manage customer relationships, and use data and technology to support marketing and business transformation.

WPP’s businesses provide creative services, media investment, public relations, branding, experience design, commerce, and digital marketing. Its operations include GroupM, a media investment business, as well as a broad network of agencies serving clients across sectors such as consumer goods, technology, financial services, healthcare, automotive, and retail.

The company traces its origins to Wire and Plastic Products, which was established in 1971 and later transformed into a marketing services group through acquisitions and international expansion.