Harley-Davidson (NYSE:HOG) Given New $25.00 Price Target at Wells Fargo & Company

Harley-Davidson (NYSE:HOG) had its price objective raised by stock analysts at Wells Fargo & Company from $20.00 to $25.00 in a research report issued to clients and investors on Friday, Benzinga reports. The firm presently has an “underweight” rating on the stock. Wells Fargo & Company‘s price objective would suggest a potential downside of 17.99% from the company’s current price.

A number of other research analysts have also weighed in on the company. Robert W. Baird raised their target price on Harley-Davidson from $28.00 to $30.00 and gave the company a “neutral” rating in a report on Friday, July 24th. Weiss Ratings upgraded Harley-Davidson from a “hold (c-)” rating to a “hold (c)” rating in a research note on Friday, October 23rd. Bank of America reaffirmed a “buy” rating and set a $35.00 price objective on shares of Harley-Davidson in a report on Friday. Evercore upgraded shares of Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 target price for the company in a research note on Monday, October 5th. Finally, Morgan Stanley reiterated an “underweight” rating and set a $19.00 price target on shares of Harley-Davidson in a report on Monday. One equities research analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, Harley-Davidson presently has an average rating of “Moderate Buy” and an average target price of $29.55.

Harley-Davidson Trading Up 0.5%

Harley-Davidson stock traded up $0.15 during mid-day trading on Friday, hitting $30.48. 550,081 shares of the stock were exchanged, compared to its average volume of 2,835,988. The firm’s fifty day simple moving average is $27.14 and its two-hundred day simple moving average is $23.91. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. Harley-Davidson has a 12 month low of $17.09 and a 12 month high of $31.12. The stock has a market capitalization of $3.17 billion, a price-to-earnings ratio of 18.67, a PEG ratio of 8.26 and a beta of 1.30.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Thursday, October 29th. The company reported $0.40 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). The business had revenue of $1.08 billion for the quarter, compared to the consensus estimate of $1.07 billion. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%. Harley-Davidson’s quarterly revenue was down 19.3% on a year-over-year basis. During the same quarter in the previous year, the company posted $3.10 earnings per share. Analysts forecast that Harley-Davidson will post 0.66 EPS for the current year.

Insider Activity

In other news, CFO Jonathan Root sold 1,559 shares of Harley-Davidson stock in a transaction dated Thursday, October 1st. The stock was sold at an average price of $24.43, for a total value of $38,086.37. Following the transaction, the chief financial officer owned 24,733 shares in the company, valued at approximately $604,227.19. The trade was a 5.93% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Artie Starrs bought 10,000 shares of the firm’s stock in a transaction that occurred on Monday, August 10th. The stock was purchased at an average cost of $25.89 per share, for a total transaction of $258,900.00. Following the completion of the purchase, the chief executive officer owned 25,000 shares of the company’s stock, valued at $647,250. This trade represents a 66.67% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Over the last three months, insiders have sold 4,667 shares of company stock valued at $119,423. 0.97% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Harley-Davidson

Hedge funds have recently bought and sold shares of the business. State of Wyoming bought a new stake in Harley-Davidson in the second quarter worth $942,000. Robinson Value Management Ltd. bought a new stake in shares of Harley-Davidson during the 1st quarter valued at $3,215,000. Jefferies Financial Group Inc. bought a new position in shares of Harley-Davidson during the 2nd quarter valued at approximately $992,000. Sei Investments Co. increased its stake in Harley-Davidson by 100.8% in the 1st quarter. Sei Investments Co. now owns 228,009 shares of the company’s stock worth $4,608,000 after buying an additional 114,441 shares in the last quarter. Finally, Caxton Associates LLP bought a new position in shares of Harley-Davidson during the first quarter worth $957,000. Institutional investors own 85.10% of the company’s stock.

Key Stories Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson raised its 2026 guidance for both Harley-Davidson Motorcycle Company (HDMC) and Harley-Davidson Financial Services (HDFS), marking the second outlook increase this year. Full-year motorcycle retail sales and wholesale shipments are now expected to total 135,500 to 139,000 units. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Underlying demand improved: North American retail sales of new motorcycles rose 9% year over year, accelerating from 3% growth in the prior quarter. Dealer inventory also fell 26%, suggesting tighter channel supply and healthier inventory management. Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss
• Positive Sentiment: HDMC gross margin expanded 173 basis points to 28.1%, while Harley-Davidson returned $110 million to shareholders through $91 million of buybacks and $19 million of dividends. Harley-Davidson Reports Q3 Net Income and Raises 2026 Guidance
• Neutral Sentiment: The company appointed two new independent directors, potentially strengthening board oversight, although the announcement was not accompanied by a major strategic change. Harley-Davidson Announces Board Appointments
• Negative Sentiment: Third-quarter adjusted earnings were $0.40 per diluted share, below estimates near $0.44–$0.47. HDMC revenue was $964 million versus a FactSet estimate of $1.07 billion, and global motorcycle shipments declined 8% to 33,616 units. Harley-Davidson Q3 Earnings and Revenues Miss Estimates
• Negative Sentiment: Net income attributable to Harley-Davidson fell to $43 million from $377 million a year earlier. HDMC operating income dropped 18% to $44 million, while HDFS operating income plunged to $11 million from $439 million, making the year-over-year comparison particularly difficult. Harley-Davidson Net Down, Company Boosts Sales Volume Projection

About Harley-Davidson

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.