Citigroup Issues Positive Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price objective raised by equities researchers at Citigroup from $130.00 to $145.00 in a report released on Friday, Benzinga reports. The brokerage currently has a “buy” rating on the e-commerce company’s stock. Citigroup‘s target price points to a potential upside of 19.20% from the stock’s current price.

Other research analysts have also recently issued reports about the company. Arete Research lowered their target price on eBay from $113.00 to $111.00 and set a “neutral” rating on the stock in a report on Thursday, September 24th. JPMorgan Chase & Co. increased their target price on eBay from $107.00 to $125.00 and gave the stock a “neutral” rating in a research note on Thursday. Jefferies Financial Group reduced their price objective on eBay from $80.00 to $75.00 and set an “underperform” rating on the stock in a research note on Monday, September 21st. BTIG Research began coverage on shares of eBay in a report on Thursday. They issued a “buy” rating on the stock. Finally, Wedbush increased their price target on shares of eBay from $137.00 to $153.00 and gave the company an “outperform” rating in a research note on Thursday. Sixteen equities research analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of $123.36.

eBay Stock Performance

EBAY traded up $0.45 on Friday, reaching $121.64. 5,587,789 shares of the stock were exchanged, compared to its average volume of 4,879,870. The company’s 50-day moving average price is $110.49 and its 200 day moving average price is $103.72. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02. The firm has a market capitalization of $54.13 billion, a PE ratio of 26.56, a PEG ratio of 2.95 and a beta of 1.33. eBay has a fifty-two week low of $78.03 and a fifty-two week high of $124.59.

eBay (NASDAQ:EBAY) last released its quarterly earnings data on Wednesday, October 28th. The e-commerce company reported $1.51 earnings per share for the quarter, beating analysts’ consensus estimates of $1.41 by $0.10. The business had revenue of $3.21 billion during the quarter, compared to analyst estimates of $3.12 billion. eBay had a return on equity of 48.79% and a net margin of 16.84%. The company’s revenue was up 13.7% on a year-over-year basis. During the same quarter last year, the business posted $1.36 EPS. As a group, sell-side analysts forecast that eBay will post 4.90 EPS for the current fiscal year.

Insider Transactions at eBay

In related news, SVP Jordan Sweetnam sold 1,014 shares of the stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the sale, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. This represents a 2.77% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the transaction, the chief executive officer owned 253,211 shares in the company, valued at $27,486,054.05. The trade was a 4.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 34,344 shares of company stock worth $3,635,567. Company insiders own 0.67% of the company’s stock.

Institutional Trading of eBay

Hedge funds and other institutional investors have recently bought and sold shares of the company. Provenance Wealth Advisors LLC raised its position in eBay by 3,233.3% during the third quarter. Provenance Wealth Advisors LLC now owns 500 shares of the e-commerce company’s stock valued at $53,000 after buying an additional 485 shares during the period. VCI Wealth Management LLC purchased a new stake in eBay in the 3rd quarter worth about $1,919,000. Gerber Kawasaki Wealth & Investment Management acquired a new stake in eBay during the 3rd quarter worth about $224,000. Mirae Asset Global Investments Co. Ltd. acquired a new stake in eBay during the 3rd quarter worth about $14,872,000. Finally, Vise Technologies Inc. boosted its position in eBay by 19.2% during the 3rd quarter. Vise Technologies Inc. now owns 83,488 shares of the e-commerce company’s stock worth $8,854,000 after acquiring an additional 13,435 shares during the period. 87.48% of the stock is owned by institutional investors.

eBay News Roundup

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q3 results exceeded expectations: Revenue increased 14% year over year to $3.21 billion, while non-GAAP EPS of $1.51 surpassed the roughly $1.41-$1.43 consensus range. Gross merchandise volume rose 15% to $23.2 billion, with strength across collectibles, advertising and live shopping. eBay Inc. Reports Third Quarter 2026 Results
• Positive Sentiment: Raised guidance points to continued momentum: eBay now expects fiscal 2026 EPS of $6.25-$6.30, above the $5.89 consensus, and fourth-quarter EPS of $1.48-$1.53 versus expectations of $1.42. Full-year revenue guidance of $12.6-$12.7 billion is also above consensus. eBay Stock Nears 52-Week High on 2027 Growth Outlook
• Positive Sentiment: Growth initiatives are gaining traction: Depop’s U.S. merchandise volume more than doubled year over year, while fashion sales across eBay and Depop reached $9 billion over the past year. The company also returned $827 million to shareholders through buybacks and dividends. eBay: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Several analysts raised targets after the earnings beat, including Oppenheimer to $140 and Rosenblatt to $137, reinforcing the view that eBay’s turnaround is progressing. Analysts Raise Forecasts on eBay
• Neutral Sentiment: Susquehanna and JPMorgan raised their targets to $125 but retained neutral ratings, suggesting much of the near-term upside may already be reflected in the stock.
• Negative Sentiment: Higher expenses narrowed operating margins, creating execution risk as eBay invests in growth. In addition, reported insider activity showed selling without corresponding purchases, which may temper investor enthusiasm.

eBay Company Profile

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.