Critical Survey: Scienjoy (NASDAQ:SJ) & Pinterest (NYSE:PINS)

Pinterest (NYSE:PINS) and Scienjoy (NASDAQ:SJ) are both communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings and analyst recommendations.

Profitability

This table compares Pinterest and Scienjoy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pinterest	5.46%	7.49%	5.62%
Scienjoy	-46.33%	-63.91%	-54.20%

Analyst Recommendations

This is a summary of recent ratings for Pinterest and Scienjoy, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pinterest	1	18	18	1	2.50
Scienjoy	1	0	0	0	1.00

Pinterest currently has a consensus price target of $27.90, indicating a potential upside of 35.25%. Given Pinterest’s stronger consensus rating and higher possible upside, analysts clearly believe Pinterest is more favorable than Scienjoy.

Insider and Institutional Ownership

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 0.3% of Scienjoy shares are owned by institutional investors. 8.1% of Pinterest shares are owned by company insiders. Comparatively, 33.5% of Scienjoy shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Risk and Volatility

Pinterest has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500. Comparatively, Scienjoy has a beta of 0.89, meaning that its stock price is 11% less volatile than the S&P 500.

Valuation and Earnings

This table compares Pinterest and Scienjoy”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pinterest	$4.56 billion	2.54	$416.86 million	$0.34	60.67
Scienjoy	$177.55 million	0.19	-$83.95 million	($1.95)	-0.44

Pinterest has higher revenue and earnings than Scienjoy. Scienjoy is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

Summary

Pinterest beats Scienjoy on 14 of the 15 factors compared between the two stocks.

About Pinterest

Pinterest, Inc. operates as a visual search and discovery platform in the United States and internationally. Its platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

About Scienjoy

Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. Its platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. The company operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming, and Hongle Live Streaming names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Hangzhou City, the People's Republic of China.