Prudential Financial, Inc. (NYSE:PRU) Stock Now Rated “Reduce” by Sell-Side Brokerages

Prudential Financial, Inc. (NYSE:PRU) has been given an average rating of “Reduce” by the seventeen ratings firms that are currently covering the stock, Marketbeat Ratings reports. Five research analysts have rated the stock with a sell rating, ten have issued a hold rating and two have assigned a buy rating to the company. The average 12 month price target among brokerages that have issued ratings on the stock in the last year is $111.33.

PRU has been the subject of a number of research reports. Evercore reduced their target price on shares of Prudential Financial from $110.00 to $106.00 in a research report on Friday, October 9th. Weiss Ratings cut Prudential Financial from a “buy (b)” rating to a “buy (b-)” rating in a report on Wednesday, October 14th. Mizuho set a $108.00 price objective on shares of Prudential Financial in a research report on Monday, October 12th. BMO Capital Markets upped their price target on shares of Prudential Financial from $90.00 to $120.00 and gave the stock an “underperform” rating in a report on Friday, August 21st. Finally, Morgan Stanley cut their price target on shares of Prudential Financial from $105.00 to $100.00 and set an “underweight” rating for the company in a research note on Monday, October 19th.

Prudential Financial Stock Down 2.7%

Prudential Financial stock opened at $115.02 on Friday. Prudential Financial has a 1-year low of $91.89 and a 1-year high of $127.72. The firm has a market capitalization of $39.68 billion, a price-to-earnings ratio of 10.42, a price-to-earnings-growth ratio of 1.80 and a beta of 0.85. The company has a current ratio of 0.16, a quick ratio of 0.16 and a debt-to-equity ratio of 0.62. The firm’s fifty day moving average price is $117.65 and its two-hundred day moving average price is $111.42.

Prudential Financial (NYSE:PRU) last posted its earnings results on Tuesday, August 4th. The financial services provider reported $4.08 earnings per share for the quarter, beating analysts’ consensus estimates of $3.52 by $0.56. Prudential Financial had a return on equity of 16.68% and a net margin of 6.51%. The company had revenue of $14.15 billion for the quarter, compared to analyst estimates of $14.36 billion. During the same quarter last year, the company earned $3.58 earnings per share. On average, equities research analysts predict that Prudential Financial will post 14.20 earnings per share for the current fiscal year.

Prudential Financial Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, September 10th. Investors of record on Tuesday, August 25th were issued a dividend of $1.40 per share. The ex-dividend date of this dividend was Tuesday, August 25th. This represents a $5.60 annualized dividend and a dividend yield of 4.9%. Prudential Financial’s dividend payout ratio (DPR) is currently 50.72%.

Insider Activity

In other Prudential Financial news, major shareholder Insurance Co Of Ame Prudential sold 214,746 shares of Prudential Financial stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $24.75, for a total value of $5,314,963.50. Following the transaction, the insider directly owned 7,973,657 shares of the company’s stock, valued at $197,348,010.75. The trade was a 2.62% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, EVP Ann Kappler sold 7,652 shares of Prudential Financial stock in a transaction on Friday, August 14th. The stock was sold at an average price of $125.01, for a total transaction of $956,576.52. Following the completion of the transaction, the executive vice president directly owned 14,407 shares in the company, valued at approximately $1,801,019.07. The trade was a 34.69% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 0.05% of the company’s stock.

Hedge Funds Weigh In On Prudential Financial

Hedge funds and other institutional investors have recently made changes to their positions in the business. Plimoth Trust Co. LLC lifted its holdings in shares of Prudential Financial by 2.4% during the 2nd quarter. Plimoth Trust Co. LLC now owns 3,860 shares of the financial services provider’s stock valued at $417,000 after buying an additional 90 shares during the period. Security National Bank of SO Dak increased its position in Prudential Financial by 0.6% during the second quarter. Security National Bank of SO Dak now owns 14,676 shares of the financial services provider’s stock valued at $1,584,000 after acquiring an additional 90 shares during the last quarter. XXI Wealth LLC lifted its holdings in Prudential Financial by 5.0% in the third quarter. XXI Wealth LLC now owns 1,967 shares of the financial services provider’s stock valued at $223,000 after acquiring an additional 93 shares during the period. Keating Financial Advisory Services Inc. lifted its holdings in Prudential Financial by 34.8% in the second quarter. Keating Financial Advisory Services Inc. now owns 395 shares of the financial services provider’s stock valued at $43,000 after acquiring an additional 102 shares during the period. Finally, Apella Capital LLC boosted its position in Prudential Financial by 3.7% in the first quarter. Apella Capital LLC now owns 2,979 shares of the financial services provider’s stock worth $303,000 after purchasing an additional 106 shares during the last quarter. Institutional investors own 56.83% of the company’s stock.

Trending Headlines about Prudential Financial

Here are the key news stories impacting Prudential Financial this week:

• Positive Sentiment: Prudential Financial expanded its distribution reach through a partnership with SoFi, which plans to offer Prudential life-insurance products to its approximately 15 million members. The agreement could support longer-term customer acquisition and premium growth. SoFi and Prudential Financial team up to expand access to life insurance
• Neutral Sentiment: JPMorgan lowered its price target from $127 to $124 and maintained a neutral rating. Although the revised target still implies potential upside from the current trading level, the reduction signals more cautious expectations. JPMorgan analyst recommendations
• Neutral Sentiment: Prudential Life Assurance Kenya agents were encouraged to help households manage financial uncertainty and build wealth. The initiative supports the company’s broader insurance mission but appears unlikely to materially affect near-term earnings. Prudential agents challenged to help families build and protect wealth
• Negative Sentiment: Deutsche Bank cut its price target from $105 to $102 and assigned a hold rating, implying downside relative to the current level. Deutsche Bank analyst recommendations
• Negative Sentiment: Dowling & Partners reduced its FY2026 EPS forecast to $13.70 from $14.65, below the $14.37 consensus estimate. It also cut its FY2027 forecast to $13.80 from $14.60 and its FY2028 forecast to $15.30 from $16.15, pointing to weaker expected profit growth.
• Negative Sentiment: Analysts expect Prudential Financial’s upcoming third-quarter report to show a double-digit decline in earnings, increasing pressure on the stock ahead of the results. What to expect from Prudential Financial’s next earnings report

About Prudential Financial

Prudential Financial, Inc (NYSE: PRU) is a global financial services company that provides insurance, retirement, investment management and related financial products. Founded in Newark, New Jersey, in 1875, the company serves individuals, businesses and institutional investors through a range of businesses and distribution channels.

In the United States, Prudential offers life insurance, annuities, retirement plans and employee benefits, including group life, disability and dental insurance.