OUTFRONT Media (NYSE:OUT – Get Free Report) and Lamar Advertising (NASDAQ:LAMR – Get Free Report) are both real estate companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations and institutional ownership.
Earnings & Valuation
This table compares OUTFRONT Media and Lamar Advertising”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| OUTFRONT Media | $1.83 billion | 3.02 | $147.00 million | $1.39 | 22.61 |
| Lamar Advertising | $2.27 billion | 7.06 | $587.15 million | $5.48 | 28.74 |
Risk and Volatility
OUTFRONT Media has a beta of 1.53, indicating that its stock price is 53% more volatile than the S&P 500. Comparatively, Lamar Advertising has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for OUTFRONT Media and Lamar Advertising, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| OUTFRONT Media | 0 | 1 | 6 | 0 | 2.86 |
| Lamar Advertising | 0 | 3 | 2 | 0 | 2.40 |
OUTFRONT Media currently has a consensus price target of $34.00, suggesting a potential upside of 8.18%. Lamar Advertising has a consensus price target of $160.17, suggesting a potential upside of 1.69%. Given OUTFRONT Media’s stronger consensus rating and higher probable upside, equities analysts plainly believe OUTFRONT Media is more favorable than Lamar Advertising.
Institutional and Insider Ownership
93.8% of Lamar Advertising shares are owned by institutional investors. 0.5% of OUTFRONT Media shares are owned by company insiders. Comparatively, 15.2% of Lamar Advertising shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares OUTFRONT Media and Lamar Advertising’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| OUTFRONT Media | 12.66% | 37.44% | 4.65% |
| Lamar Advertising | 23.90% | 54.94% | 8.04% |
Dividends
OUTFRONT Media pays an annual dividend of $1.32 per share and has a dividend yield of 4.2%. Lamar Advertising pays an annual dividend of $6.60 per share and has a dividend yield of 4.2%. OUTFRONT Media pays out 95.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Lamar Advertising pays out 120.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Lamar Advertising has increased its dividend for 5 consecutive years. OUTFRONT Media is clearly the better dividend stock, given its higher yield and lower payout ratio.
Summary
Lamar Advertising beats OUTFRONT Media on 11 of the 17 factors compared between the two stocks.
About OUTFRONT Media
OUTFRONT Media, Inc. leases advertising space on out-of-home advertising structures and sites. Its inventory consists of billboard displays, which are primarily located on the most heavily traveled highways & roadways, and transit advertising displays operated under exclusive multi-year contracts with municipalities in large cities across the U.S. and Canada. It operates through the U.S. Media and other segments. The U.S. Media segment includes U.S. Billboard and Transit. The company was founded in 1938 and is headquartered in New York, NY.
About Lamar Advertising
Lamar Advertising Company operates as an outdoor advertising company in the United States and Canada. The company owns and operates billboards, logo signs, and transit advertising displays, as well as rents space for advertising on billboards, buses, shelters, benches, logo plates, and in airport terminals. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.
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