AO World (LON:AO) Shares Break Above 50-Day Moving Average – Should You Sell?

AO World plc (LON:AO)’s share price passed above its fifty day moving average during trading on Wednesday. The stock has a fifty day moving average of GBX 91.87 and traded as high as GBX 93.90. AO World shares last traded at GBX 91.90, with a volume of 681,956 shares changing hands.

Analyst Ratings Changes

Separately, Jefferies Financial Group dropped their price target on AO World from GBX 160 to GBX 155 and set a “buy” rating for the company in a research note on Friday, September 25th. Two analysts have rated the stock with a Buy rating. According to data from MarketBeat, the company has a consensus rating of “Buy” and a consensus price target of GBX 146.

AO World Price Performance

The company’s fifty day moving average is GBX 91.76 and its 200 day moving average is GBX 91.80. The company has a quick ratio of 0.48, a current ratio of 1.09 and a debt-to-equity ratio of 36.92. The stock has a market cap of £542.57 million, a PE ratio of 21.28, a price-to-earnings-growth ratio of -2.13 and a beta of 1.23.

Insider Activity at AO World

In other news, insider John Roberts sold 3,618,075 shares of the firm’s stock in a transaction on Monday, October 5th. The shares were sold at an average price of GBX 83, for a total value of £3,003,002.25. Also, insider Mark Higgins sold 105,340 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were sold at an average price of GBX 98, for a total transaction of £103,233.20. Over the last quarter, insiders have sold 3,906,575 shares of company stock valued at $328,573,225. 47.09% of the stock is owned by insiders.

About AO World

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services. In addition, it engages in the investment activities; and waste electrical and electronic equipment (WEEE) recycling activities. The company sells its products through its websites, marketplaces, and third-party websites.