6,144 Shares of Wayfair Inc. $W Bought by Curated Wealth Partners LLC

Curated Wealth Partners LLC acquired a new position in shares of Wayfair Inc. (NYSE:W) in the third quarter, HoldingsChannel reports. The institutional investor acquired 6,144 shares of the company’s stock, valued at approximately $630,000.

Several other institutional investors have also added to or reduced their stakes in the company. Fortitude Family Office LLC lifted its position in shares of Wayfair by 144.7% during the 3rd quarter. Fortitude Family Office LLC now owns 460 shares of the company’s stock valued at $47,000 after acquiring an additional 272 shares during the period. Krilogy Financial LLC lifted its stake in shares of Wayfair by 181.8% in the third quarter. Krilogy Financial LLC now owns 11,637 shares of the company’s stock worth $1,235,000 after acquiring an additional 7,507 shares during the period. NorthCrest Asset Manangement LLC increased its holdings in Wayfair by 141.2% in the third quarter. NorthCrest Asset Manangement LLC now owns 11,126 shares of the company’s stock worth $1,170,000 after purchasing an additional 6,513 shares in the last quarter. Riversedge Advisors LLC bought a new position in Wayfair during the third quarter worth $295,000. Finally, Wedmont Private Capital boosted its holdings in Wayfair by 9.7% in the third quarter. Wedmont Private Capital now owns 4,082 shares of the company’s stock worth $429,000 after acquiring an additional 360 shares in the last quarter. 89.67% of the stock is currently owned by institutional investors.

Wayfair Stock Up 6.8%

Shares of NYSE:W opened at $111.91 on Friday. Wayfair Inc. has a 52 week low of $55.60 and a 52 week high of $119.98. The firm has a fifty day simple moving average of $102.49 and a two-hundred day simple moving average of $87.44. The stock has a market capitalization of $14.77 billion, a P/E ratio of 213.84, a PEG ratio of 3.77 and a beta of 3.02.

Wayfair (NYSE:W) last posted its earnings results on Tuesday, August 4th. The company reported $0.95 EPS for the quarter, beating analysts’ consensus estimates of $0.90 by $0.05. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The business had revenue of $3.52 billion for the quarter, compared to the consensus estimate of $3.47 billion. During the same quarter last year, the firm posted $0.87 EPS. The company’s revenue for the quarter was up 7.5% on a year-over-year basis. On average, analysts expect that Wayfair Inc. will post 0.93 earnings per share for the current year.

Wall Street Analyst Weigh In

Several equities research analysts have commented on the stock. Evercore reiterated an “outperform” rating and issued a $130.00 price objective on shares of Wayfair in a research note on Wednesday, August 5th. Morgan Stanley reaffirmed an “overweight” rating on shares of Wayfair in a report on Wednesday, August 5th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Wayfair in a research note on Tuesday, September 1st. Piper Sandler reissued an “overweight” rating and issued a $133.00 price target on shares of Wayfair in a report on Wednesday, September 30th. Finally, Robert W. Baird upped their price objective on Wayfair from $116.00 to $117.00 and gave the stock a “neutral” rating in a report on Thursday, October 8th. Two equities research analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $120.93.

Insider Transactions at Wayfair

In other Wayfair news, Director Steven Conine sold 69,000 shares of Wayfair stock in a transaction on Monday, October 12th. The shares were sold at an average price of $105.75, for a total transaction of $7,296,750.00. Following the sale, the director owned 222,073 shares of the company’s stock, valued at $23,484,219.75. The trade was a 23.71% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 6,056 shares of the company’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $104.13, for a total transaction of $630,611.28. Following the completion of the sale, the insider directly owned 116,431 shares of the company’s stock, valued at $12,123,960.03. This represents a 4.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 434,024 shares of company stock valued at $45,164,374 in the last 90 days. Corporate insiders own 18.44% of the company’s stock.

Trending Headlines about Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Way Day scheduled for October 24–26: Wayfair announced the return of its largest annual sales event, offering discounts of up to 80% across furniture, décor and home-improvement categories. The promotion could drive traffic, orders and holiday-season sales, though heavy discounts may pressure margins. Way Day returns October 24–26
• Positive Sentiment: Positive holiday-sales outlook: Zacks identified Wayfair, Amazon and Groupon as online retailers positioned to benefit from expected strong 2026 holiday spending. Rising e-commerce adoption and company-specific growth initiatives are supporting the constructive view on Wayfair’s outlook. Online retailers positioned for holiday sales
• Positive Sentiment: Perigold loyalty program launched: Wayfair’s luxury brand introduced Perigold Insider, offering 10% back in rewards on eligible purchases. The program may improve customer retention and expand higher-margin luxury-home demand, although rewards could increase promotional costs. Perigold Insider loyalty program
• Neutral Sentiment: Product-focused coverage: Articles highlighting Wayfair tableware, storage products and other discounted merchandise may boost consumer visibility, but they offer little new information about revenue, earnings or guidance.
• Negative Sentiment: UK regulatory penalty: Reports say Wayfair was part of a combined £6 million fine involving alleged misleading sale pricing and hidden fees. The issue could create reputational, compliance and customer-trust risks, although the company-specific portion of the penalty was not detailed in the reports. Wayfair fined over misleading sales tactics
• Negative Sentiment: Insider selling: CEO Niraj Shah and Director Steven Conine each sold 69,000 shares at $105.75, reducing their direct holdings by roughly 24% apiece. The combined $14.6 million in sales may weigh on sentiment, though both transactions were executed under pre-arranged Rule 10b5-1 plans.

Wayfair Profile

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.