My Personal CFO LLC Buys New Holdings in Alphabet Inc. $GOOG

My Personal CFO LLC purchased a new position in Alphabet Inc. (NASDAQ:GOOG) during the third quarter, according to its most recent Form 13F filing with the SEC. The fund purchased 2,217 shares of the information services provider’s stock, valued at approximately $755,000.

Several other hedge funds and other institutional investors have also added to or reduced their stakes in GOOG. Providence Wealth Advisors LLC lifted its holdings in shares of Alphabet by 0.3% in the first quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock worth $3,094,000 after buying an additional 29 shares in the last quarter. One Charles Private Wealth Services LLC boosted its position in shares of Alphabet by 0.6% during the first quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock worth $1,390,000 after acquiring an additional 29 shares during the last quarter. Wisconsin Wealth Advisors LLC boosted its position in shares of Alphabet by 1.3% during the second quarter. Wisconsin Wealth Advisors LLC now owns 2,223 shares of the information services provider’s stock worth $785,000 after acquiring an additional 29 shares during the last quarter. Cypress Financial Planning LLC grew its stake in Alphabet by 1.3% during the third quarter. Cypress Financial Planning LLC now owns 2,198 shares of the information services provider’s stock valued at $749,000 after acquiring an additional 29 shares in the last quarter. Finally, Financial Enhancement Group LLC grew its stake in Alphabet by 2.3% during the first quarter. Financial Enhancement Group LLC now owns 1,323 shares of the information services provider’s stock valued at $380,000 after acquiring an additional 30 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several research analysts have commented on GOOG shares. Barclays reissued an “overweight” rating and set a $425.00 price objective (up from $405.00) on shares of Alphabet in a report on Thursday, July 23rd. Morgan Stanley cut their price objective on Alphabet from $415.00 to $400.00 and set an “overweight” rating for the company in a research report on Thursday, July 23rd. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $420.00 target price (down from $435.00) on shares of Alphabet in a report on Thursday, July 23rd. Evercore boosted their target price on Alphabet from $420.00 to $450.00 and gave the stock an “outperform” rating in a research report on Thursday, September 17th. Finally, Canaccord Genuity Group set a $450.00 price target on Alphabet in a report on Thursday, July 23rd. Six analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Buy” and an average target price of $421.95.

Alphabet Price Performance

GOOG stock opened at $349.52 on Wednesday. Alphabet Inc. has a 52 week low of $241.18 and a 52 week high of $404.47. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The company has a fifty day simple moving average of $341.98 and a two-hundred day simple moving average of $347.94. The firm has a market capitalization of $4.27 trillion, a P/E ratio of 17.56, a price-to-earnings-growth ratio of 1.01 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. During the same period last year, the company posted $2.31 EPS. The business’s revenue was up 24.2% on a year-over-year basis. Analysts anticipate that Alphabet Inc. will post 20.54 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, September 14th. Investors of record on Monday, September 7th were issued a $0.22 dividend. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Gemini 4 Argon launch strengthens Alphabet’s AI narrative. Google released its flagship model to developers, businesses and paying users, highlighting coding and finance and legal knowledge-work capabilities. The launch may help Alphabet defend its position against Microsoft, OpenAI and other AI competitors. Google launches flagship AI model Gemini 4 Argon
• Positive Sentiment: Google is expanding AI distribution and potential revenue channels. Google Play now supports private apps created with Google AI Studio, while Alphabet and Unity plan to launch Unity Spark, an AI-assisted game-development platform. Google DeepMind and Google Cloud will also provide European researchers access to frontier models, potentially supporting adoption and ecosystem growth. Google Play now supports private apps
• Positive Sentiment: Analyst expectations remain constructive. Coverage points to accelerating Google Cloud demand and a potentially significant opportunity to monetize Alphabet’s internally developed AI chips. One analyst said the chip business could unlock as much as $100 billion by 2028, while BNP Paribas raised its price target. Alphabet could unlock $100 billion from AI chips
• Neutral Sentiment: Revenue trends provide a favorable but largely confirmatory backdrop. Alphabet has generated more revenue than Meta in each of the past eight quarters, with both companies showing steady growth and seasonal fourth-quarter strength. However, investors remain focused on whether AI investment converts into sustainable profits.
• Negative Sentiment: Multiple law firms are promoting a securities-fraud class action against Alphabet. The lawsuit alleges that Alphabet misrepresented progress on the Gemini 3.5 Pro model, including training setbacks and delays. Although the announcements largely repeat existing claims, they could increase headline and litigation risk; the lead-plaintiff deadline is generally cited as December 1, 2026. Alphabet securities-fraud class action
• Negative Sentiment: AI spending and intensifying competition remain concerns. Alphabet is committing heavily to data centers and AI infrastructure, raising questions about near-term free-cash-flow pressure. Apple is also moving deeper into smart-home AI, while Microsoft is challenging Nvidia and other suppliers with its own chips, increasing competitive pressure across Alphabet’s strategic markets. Apple HomeView challenges Google

Insider Buying and Selling

In other Alphabet news, CAO Marsida Saraci sold 449 shares of the company’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total transaction of $149,606.80. Following the sale, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. This represents a 1.61% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the company’s stock in a transaction that occurred on Monday, July 27th. The shares were sold at an average price of $19.46, for a total value of $3,832,277.26. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 441,399 shares of company stock worth $8,677,053. Corporate insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.