Boot Barn (NYSE:BOOT – Get Free Report) and 1-800 FLOWERS.COM (NASDAQ:FLWS – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.
Risk and Volatility
Boot Barn has a beta of 1.76, meaning that its stock price is 76% more volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.
Profitability
This table compares Boot Barn and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Boot Barn | 10.35% | 18.78% | 10.03% |
| 1-800 FLOWERS.COM | -8.96% | -36.75% | -10.16% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Boot Barn | $2.25 billion | 1.61 | $225.88 million | $7.90 | 15.14 |
| 1-800 FLOWERS.COM | $1.50 billion | 0.11 | -$134.76 million | ($2.11) | -1.27 |
Boot Barn has higher revenue and earnings than 1-800 FLOWERS.COM. 1-800 FLOWERS.COM is trading at a lower price-to-earnings ratio than Boot Barn, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
38.4% of 1-800 FLOWERS.COM shares are held by institutional investors. 0.7% of Boot Barn shares are held by insiders. Comparatively, 52.2% of 1-800 FLOWERS.COM shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings for Boot Barn and 1-800 FLOWERS.COM, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Boot Barn | 0 | 1 | 12 | 1 | 3.00 |
| 1-800 FLOWERS.COM | 1 | 1 | 1 | 0 | 2.00 |
Boot Barn currently has a consensus price target of $215.58, indicating a potential upside of 80.26%. 1-800 FLOWERS.COM has a consensus price target of $3.75, indicating a potential upside of 40.45%. Given Boot Barn’s stronger consensus rating and higher possible upside, analysts plainly believe Boot Barn is more favorable than 1-800 FLOWERS.COM.
Summary
Boot Barn beats 1-800 FLOWERS.COM on 13 of the 15 factors compared between the two stocks.
About Boot Barn
Boot Barn Holdings, Inc., a lifestyle retail chain, operates specialty retail stores in the United States. The company's specialty retail stores offer western and work-related footwear, apparel, and accessories for men, women, and kids. It offers boots, shirts, jackets, hats, belts and belt buckles, handbags, western-style jewelry, rugged footwear, outerwear, overalls, denim, and flame-resistant and high-visibility clothing. The company also provides gifts and home merchandise. The company also sells its products through e-commerce websites, including bootbarn.com; sheplers.com; and countryoutfitter.com. The company was formerly known as WW Top Investment Corporation and changed its name to Boot Barn Holdings, Inc. in June 2014. Boot Barn Holdings, Inc. was founded in 1978 and is based in Irvine, California.
About 1-800 FLOWERS.COM
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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