SoFi Technologies (NASDAQ:SOFI) Shares Up 1.2% – Here’s What Happened

SoFi Technologies, Inc. (NASDAQ:SOFI) was up 1.2% during mid-day trading on Friday. The stock traded as high as $15.85 and last traded at $15.80. Approximately 29,082,043 shares changed hands during trading, a decline of 55% from the average daily volume of 64,263,707 shares. The stock had previously closed at $15.61.

SoFi Technologies News Summary

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi’s upcoming third-quarter results could reinforce the bullish case. The company reportedly reached 14.7 million members, with existing customers responsible for 51% of new product openings. Low-cost deposits increased by $5.3 billion, while net interest margin remained a solid 5.98%, supporting earnings growth and cross-selling momentum. SoFi Q3 2026 Earnings Preview: I See Solid Upside Ahead
• Positive Sentiment: SoFi, Mastercard and Orbi are partnering on a crypto-linked card in Mexico, expanding SoFi’s international payments and digital-asset strategy. SoFi, Mastercard, Orbi team up on Mexico crypto-linked card
• Positive Sentiment: Coverage highlights SoFi’s plan to process more than $25 billion in annualized card volume through its SoFiUSD stablecoin. If adopted by outside businesses, the infrastructure could generate recurring transaction fees, deposits, reserve income and technology revenue. SoFi’s $25 Billion Stablecoin Push Could Change Its Growth Story
• Positive Sentiment: Several articles describe SOFI as potentially undervalued relative to its growth prospects, citing improving profitability and an expanding financial-services ecosystem. Is SoFi Stock a Buy in October 2026?
• Neutral Sentiment: Jim Cramer characterized SoFi as a weak-performing stock rather than necessarily a broken business, pointing to its roughly 40% year-to-date decline and proximity to its yearly low while noting its earnings potential. Jim Cramer Sees Two Different Stories Inside SOFI’s Slump
• Neutral Sentiment: Comparisons with Chime frame the investment debate around SoFi’s profitability, broader product offerings and valuation rather than a specific new catalyst. SoFi vs. Chime: Which Fintech Stock is the Better Buy Right Now?
• Negative Sentiment: The stablecoin opportunity depends on attracting third-party users and converting payment volume into durable fee and technology revenue, leaving meaningful execution risk. Bitcoin’s broader shift toward behind-the-scenes payment infrastructure may help validate the strategy, but does not guarantee direct benefits for SOFI. Bitcoin’s Next Act Is Invisible Payment Infrastructure

Analyst Ratings Changes

A number of equities research analysts have weighed in on the company. Morgan Stanley lowered their price objective on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a report on Thursday, July 30th. The Goldman Sachs Group increased their target price on SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Needham & Company LLC reduced their price target on SoFi Technologies from $25.00 to $24.00 and set a “buy” rating for the company in a report on Thursday, July 30th. Mizuho dropped their price objective on SoFi Technologies from $29.00 to $22.00 and set an “outperform” rating on the stock in a report on Friday, July 31st. Finally, Scotiabank initiated coverage on SoFi Technologies in a report on Wednesday, September 2nd. They set a “sector outperform” rating and a $25.00 price objective on the stock. Nine equities research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Hold” and an average price target of $22.50.

SoFi Technologies Stock Up 1.2%

The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10. The company has a market capitalization of $20.41 billion, a price-to-earnings ratio of 32.92, a price-to-earnings-growth ratio of 1.31 and a beta of 2.33. The firm’s 50-day simple moving average is $17.44 and its two-hundred day simple moving average is $17.17.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company’s revenue for the quarter was up 42.5% on a year-over-year basis. During the same period last year, the firm earned $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Sell-side analysts predict that SoFi Technologies, Inc. will post 0.6 EPS for the current fiscal year.

Insider Activity at SoFi Technologies

In other SoFi Technologies news, EVP Kelli Keough sold 11,286 shares of the company’s stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $18.00, for a total value of $203,148.00. Following the sale, the executive vice president owned 356,442 shares of the company’s stock, valued at approximately $6,415,956. This represents a 3.07% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 18,624 shares of the firm’s stock in a transaction on Monday, September 21st. The shares were sold at an average price of $17.50, for a total value of $325,920.00. Following the completion of the transaction, the chief technology officer owned 912,650 shares of the company’s stock, valued at approximately $15,971,375. This represents a 2.00% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 51,067 shares of company stock valued at $890,716 over the last ninety days. 2.50% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On SoFi Technologies

Institutional investors and hedge funds have recently made changes to their positions in the business. BlackRock Inc. purchased a new position in shares of SoFi Technologies during the 2nd quarter worth approximately $1,298,925,000. Bank of America Corp DE acquired a new stake in SoFi Technologies during the 2nd quarter valued at $163,808,000. Dimensional Fund Advisors LP increased its position in SoFi Technologies by 4.1% during the 1st quarter. Dimensional Fund Advisors LP now owns 9,106,532 shares of the company’s stock worth $144,539,000 after purchasing an additional 359,785 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. grew its holdings in shares of SoFi Technologies by 2.8% during the first quarter. Sumitomo Mitsui Trust Group Inc. now owns 5,689,426 shares of the company’s stock worth $90,348,000 after buying an additional 156,218 shares in the last quarter. Finally, Mitsubishi UFJ Asset Management Co. Ltd. acquired a new position in SoFi Technologies in the 2nd quarter valued at $93,937,000. 38.43% of the stock is currently owned by hedge funds and other institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.