Comparing Cracker Barrel Old Country Store (NASDAQ:CBRL) & Genius Sports (NYSE:GENI)

Cracker Barrel Old Country Store (NASDAQ:CBRL) and Genius Sports (NYSE:GENI) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Analyst Ratings

This is a summary of current recommendations for Cracker Barrel Old Country Store and Genius Sports, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cracker Barrel Old Country Store	3	4	3	2	2.33
Genius Sports	2	2	15	1	2.75

Cracker Barrel Old Country Store presently has a consensus target price of $50.86, suggesting a potential downside of 9.70%. Genius Sports has a consensus target price of $11.25, suggesting a potential upside of 80.98%. Given Genius Sports’ stronger consensus rating and higher possible upside, analysts plainly believe Genius Sports is more favorable than Cracker Barrel Old Country Store.

Volatility & Risk

Cracker Barrel Old Country Store has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.91, indicating that its share price is 91% more volatile than the S&P 500.

Profitability

This table compares Cracker Barrel Old Country Store and Genius Sports’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Cracker Barrel Old Country Store	0.95%	4.01%	0.86%
Genius Sports	-22.99%	-23.83%	-12.68%

Earnings and Valuation

This table compares Cracker Barrel Old Country Store and Genius Sports”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cracker Barrel Old Country Store	$3.32 billion	0.38	$31.67 million	$1.40	40.23
Genius Sports	$669.49 million	2.29	-$111.58 million	($0.68)	-9.14

Cracker Barrel Old Country Store has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

96.0% of Cracker Barrel Old Country Store shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 1.4% of Cracker Barrel Old Country Store shares are owned by company insiders. Comparatively, 16.6% of Genius Sports shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Cracker Barrel Old Country Store beats Genius Sports on 9 of the 15 factors compared between the two stocks.

About Cracker Barrel Old Country Store

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner daily, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. The company was incorporated in 1969 and is headquartered in Lebanon, Tennessee.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.