Reviewing Beasley Broadcast Group (NASDAQ:BBGI) & Creative Realities (NASDAQ:CREX)

Beasley Broadcast Group (NASDAQ:BBGI) and Creative Realities (NASDAQ:CREX) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, analyst recommendations, institutional ownership, risk and valuation.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Beasley Broadcast Group and Creative Realities, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Beasley Broadcast Group	1	1	0	1	2.33
Creative Realities	1	1	2	0	2.25

Creative Realities has a consensus price target of $8.00, suggesting a potential upside of 226.53%. Given Creative Realities’ higher probable upside, analysts clearly believe Creative Realities is more favorable than Beasley Broadcast Group.

Profitability

This table compares Beasley Broadcast Group and Creative Realities’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Beasley Broadcast Group	-55.68%	-96.53%	-5.84%
Creative Realities	-29.29%	-88.21%	-13.51%

Risk & Volatility

Beasley Broadcast Group has a beta of 4.41, meaning that its stock price is 341% more volatile than the S&P 500. Comparatively, Creative Realities has a beta of 1.51, meaning that its stock price is 51% more volatile than the S&P 500.

Insider & Institutional Ownership

21.7% of Beasley Broadcast Group shares are held by institutional investors. Comparatively, 41.3% of Creative Realities shares are held by institutional investors. 51.8% of Beasley Broadcast Group shares are held by insiders. Comparatively, 26.8% of Creative Realities shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Beasley Broadcast Group and Creative Realities”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Beasley Broadcast Group	$205.94 million	0.11	-$196.55 million	($59.65)	-0.20
Creative Realities	$57.23 million	0.58	-$8.28 million	($2.11)	-1.16

Creative Realities has lower revenue, but higher earnings than Beasley Broadcast Group. Creative Realities is trading at a lower price-to-earnings ratio than Beasley Broadcast Group, indicating that it is currently the more affordable of the two stocks.

Summary

Creative Realities beats Beasley Broadcast Group on 8 of the 15 factors compared between the two stocks.

About Beasley Broadcast Group

Beasley Broadcast Group, Inc., a multi-platform media company, owns and operates radio stations in the United States. The company offers local and national advertisers integrated marketing solutions across audio, digital, and event platforms. It operates Houston Outlaws, an esports team that competes in the Overwatch League; and an esports team that competes in the Rocket League. Beasley Broadcast Group, Inc. was founded in 1961 and is based in Naples, Florida.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.