NI (NASDAQ:NODK – Get Free Report) and CNO Financial Group (NYSE:CNO – Get Free Report) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.
Risk & Volatility
NI has a beta of 0.35, meaning that its stock price is 65% less volatile than the S&P 500. Comparatively, CNO Financial Group has a beta of 0.8, meaning that its stock price is 20% less volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for NI and CNO Financial Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| NI | 0 | 1 | 0 | 0 | 2.00 |
| CNO Financial Group | 0 | 3 | 2 | 0 | 2.40 |
Earnings and Valuation
This table compares NI and CNO Financial Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| NI | $285.05 million | 1.07 | -$10.41 million | $0.38 | 39.26 |
| CNO Financial Group | $4.49 billion | 1.09 | $229.30 million | $2.91 | 18.22 |
CNO Financial Group has higher revenue and earnings than NI. CNO Financial Group is trading at a lower price-to-earnings ratio than NI, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
21.9% of NI shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 1.0% of NI shares are owned by insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares NI and CNO Financial Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| NI | 2.93% | 3.18% | 1.50% |
| CNO Financial Group | 6.02% | 18.76% | 1.24% |
Summary
CNO Financial Group beats NI on 12 of the 14 factors compared between the two stocks.
About NI
NI Holdings, Inc. underwrites property and casualty insurance products in the United States. Its products include private passenger auto, non-standard automobile, homeowners, farm owners, crop hail and multi-peril crop, and liability insurance policies. The company was founded in 1946 and is headquartered in Fargo, North Dakota. NI Holdings, Inc. operates as a subsidiary of Nodak Mutual Group, Inc.
About CNO Financial Group
CNO Financial Group, Inc., through its subsidiaries, develops, markets, and administers health insurance, annuity, individual life insurance, insurance products, and financial services for senior and middle-income markets in the United States. It offers Medicare supplement, supplemental health, and long-term care insurance policies; life insurance; and annuities, as well as Medicare advantage plans to individuals through phone, online, mail, and face-to-face. The company also focuses on sale of voluntary benefit life and health insurance products for businesses, associations, and other membership groups by interacting with customers at their place of employment. In addition, it provides fixed indexed annuities; fixed interest annuities, including fixed rate single and flexible premium deferred annuities; single premium immediate annuities; supplemental health products, such as specified disease, accident, and hospital indemnity products; and long-term care plans primarily to retirees and older self-employed individuals in the middle-income market. Further, the company offers universal life and other interest-sensitive life products; and traditional life policies that include whole life, graded benefit life, term life, and single premium whole life products, as well as graded benefit life insurance products. It markets its products under the Bankers Life, Washington National, and Colonial Penn brand names. The company was founded in 1979 and is headquartered in Carmel, Indiana.
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