comScore (NASDAQ:SCOR) Shares Down 2.7% – What’s Next?

Shares of comScore, Inc. (NASDAQ:SCOR) traded down 2.7% during trading on Tuesday. The company traded as low as $4.69 and last traded at $4.73. Approximately 10,361 shares were traded during mid-day trading, a decline of 70% from the average daily volume of 34,966 shares. The stock had previously closed at $4.86.

Analyst Ratings Changes

Separately, Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research report on Monday, September 21st. One analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Hold”.

comScore Trading Down 3.2%

The stock has a fifty day moving average of $5.77 and a two-hundred day moving average of $6.74. The company has a market capitalization of $68.77 million, a PE ratio of 1.10 and a beta of 1.07.

Insiders Place Their Bets

In other comScore news, Director William Livek purchased 20,000 shares of the firm’s stock in a transaction on Friday, August 28th. The shares were purchased at an average cost of $5.23 per share, with a total value of $104,600.00. Following the completion of the purchase, the director owned 217,473 shares of the company’s stock, valued at $1,137,383.79. The trade was a 10.13% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director David Kline acquired 7,000 shares of the stock in a transaction dated Thursday, August 20th. The stock was acquired at an average price of $5.29 per share, with a total value of $37,030.00. Following the completion of the acquisition, the director owned 7,000 shares in the company, valued at approximately $37,030. The trade was a ∞ increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders have acquired 67,000 shares of company stock valued at $348,468. 3.10% of the stock is currently owned by corporate insiders.

Institutional Trading of comScore

An institutional investor recently raised its stake in comScore stock. Cerberus Capital Management L.P. grew its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 2,997.5% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 3,396,479 shares of the company’s stock after buying an additional 3,286,825 shares during the quarter. comScore accounts for approximately 0.8% of Cerberus Capital Management L.P.’s portfolio, making the stock its 2nd largest holding. Cerberus Capital Management L.P. owned about 67.66% of comScore worth $22,077,000 as of its most recent SEC filing. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc is a media measurement and analytics company that provides data and insights to help media owners, advertisers, agencies and other businesses understand audiences, content consumption and advertising effectiveness. Its services cover digital media, television, connected television, movie theaters and other cross-platform environments.

The company’s products and solutions are designed to measure audience reach, engagement and demographics, as well as campaign delivery and performance.