Harte Hanks, Inc. (NASDAQ:HHS) Shares Shorted: Short Interest Down 50.9% in September

Harte Hanks, Inc. (NASDAQ:HHS) saw a large decrease in short interest in September. As of September 15th, there was short interest totaling 32,816 shares, a decrease of 50.9% from the August 31st total of 66,873 shares. Based on an average daily trading volume, of 125,196 shares, the short-interest ratio is presently 0.3 days. Currently, 0.5% of the company’s stock are sold short.

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. Raffles Associates LP purchased a new position in Harte Hanks during the second quarter worth about $190,000. BlackRock Inc. purchased a new position in Harte Hanks during the 2nd quarter valued at about $41,000. Finally, Krilogy Financial LLC boosted its stake in shares of Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock valued at $268,000 after purchasing an additional 26,175 shares during the period. 33.75% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

Separately, Weiss Ratings raised Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a report on Friday, August 28th. One investment analyst has rated the stock with a Sell rating, According to data from MarketBeat.com, the company presently has an average rating of “Sell”.

Harte Hanks Price Performance

HHS traded up $0.03 during trading on Tuesday, reaching $4.63. 20,223 shares of the company’s stock were exchanged, compared to its average volume of 61,686. The stock has a market capitalization of $34.49 million, a P/E ratio of -6.09 and a beta of 0.09. Harte Hanks has a 1 year low of $2.00 and a 1 year high of $4.67. The company’s fifty day simple moving average is $3.59 and its 200-day simple moving average is $2.92.

Harte Hanks (NASDAQ:HHS) last released its quarterly earnings data on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. The company had revenue of $37.98 million for the quarter. Harte Hanks had a negative net margin of 3.70% and a negative return on equity of 30.14%.

About Harte Hanks

Harte Hanks, Inc is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities.