HubSpot (NYSE:HUBS) Trading Down 4.1% on Insider Selling

HubSpot, Inc. (NYSE:HUBS) was down 4.1% during trading on Thursday following insider selling activity. The stock traded as low as $228.22 and last traded at $226.7260. 754,675 shares traded hands during trading, a decline of 57% from the average session volume of 1,762,745 shares. The stock had previously closed at $236.46.

Specifically, Director Brian Halligan sold 8,500 shares of the stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total transaction of $2,087,940.00. Following the sale, the director directly owned 68,000 shares in the company, valued at approximately $16,703,520. This trade represents a 11.11% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink.

Analyst Upgrades and Downgrades

Several equities research analysts recently commented on HUBS shares. TD Cowen dropped their price objective on HubSpot from $285.00 to $260.00 and set a “hold” rating on the stock in a research report on Friday. Weiss Ratings reissued a “sell (d)” rating on shares of HubSpot in a research report on Wednesday, June 24th. Capital One Financial set a $206.00 target price on shares of HubSpot and gave the company an “equal weight” rating in a research note on Thursday, August 6th. Sanford C. Bernstein cut shares of HubSpot from an “outperform” rating to a “market perform” rating and decreased their price objective for the company from $381.00 to $220.00 in a report on Thursday, August 6th. Finally, Morgan Stanley set a $287.00 price objective on shares of HubSpot in a research report on Thursday, August 6th. Sixteen investment analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $271.17.

Trending Headlines about HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 and maintained a Buy rating. RBC, BTIG Research and Needham also reaffirmed positive ratings, with targets ranging from $250 to $300, indicating that several analysts see substantial upside if HubSpot’s growth initiatives gain traction.
• Positive Sentiment: HubSpot expanded its partnership with OpenAI, deepening the integration of ChatGPT with its CRM platform. The initiative could improve customer engagement, increase adoption among small and midsize businesses, and strengthen HubSpot’s position in AI-powered customer management. HubSpot and OpenAI deepen CRM and ChatGPT integration
• Positive Sentiment: The company unveiled Breeze Assistant, a self-updating Smart CRM and other AI-driven marketing tools at its investor and customer events. These products may support longer-term retention, automation and revenue growth, though their financial impact has not yet been demonstrated. HubSpot Analyst and Investor Day Transcript
• Neutral Sentiment: HubSpot also announced an integration with ChatGPT Ads, potentially enabling advertisers to connect CRM data with AI-powered campaigns. The opportunity is strategically significant, but investors are likely looking for evidence of customer adoption, bookings and margin benefits.
• Negative Sentiment: TD Cowen lowered its price target from $285 to $260 and shifted to Hold, while Stifel reiterated Hold amid top-line uncertainty. Cantor Fitzgerald maintained Neutral with a $200 target below the recent trading level. The mixed recommendations suggest concern that AI investments may take time to offset slowing or uncertain growth. Stifel reiterates Hold on HubSpot
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct holdings by 11.11%. Although the sale may be unrelated to business prospects, it adds a negative insider-trading signal while HubSpot continues to command a relatively high earnings valuation.

HubSpot Stock Performance

The company’s 50-day moving average price is $231.83 and its 200 day moving average price is $223.94. The stock has a market capitalization of $10.78 billion, a P/E ratio of 76.41, a P/E/G ratio of 2.48 and a beta of 1.18.

HubSpot (NYSE:HUBS) last issued its earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, topping the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. During the same quarter in the prior year, the firm posted $2.19 EPS. HubSpot’s quarterly revenue was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts predict that HubSpot, Inc. will post 4.56 earnings per share for the current year.

Hedge Funds Weigh In On HubSpot

A number of institutional investors have recently modified their holdings of HUBS. Tidal Investments LLC lifted its stake in shares of HubSpot by 13.0% during the second quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock worth $1,151,000 after buying an additional 726 shares during the period. WINTON GROUP Ltd acquired a new stake in shares of HubSpot during the second quarter worth about $234,000. Engineers Gate Manager LP lifted its holdings in shares of HubSpot by 58.8% during the second quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock worth $12,539,000 after purchasing an additional 25,441 shares during the period. NewEdge Advisors LLC boosted its position in HubSpot by 5.1% in the second quarter. NewEdge Advisors LLC now owns 6,532 shares of the software maker’s stock valued at $1,192,000 after buying an additional 317 shares during the last quarter. Finally, Allworth Financial LP boosted its position in HubSpot by 21.6% in the second quarter. Allworth Financial LP now owns 1,594 shares of the software maker’s stock valued at $291,000 after buying an additional 283 shares during the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

About HubSpot

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.