Insider Selling: Barfresh Food Group (NASDAQ:BRFH) CFO Sells $27,861.90 in Stock

Barfresh Food Group Inc. (NASDAQ:BRFH) CFO Lisa Roger sold 25,329 shares of the stock in a transaction dated Thursday, September 17th. The shares were sold at an average price of $1.10, for a total transaction of $27,861.90. Following the sale, the chief financial officer directly owned 46,414 shares of the company’s stock, valued at approximately $51,055.40. The trade was a 35.31% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link.

Lisa Roger also recently made the following trade(s):

• On Thursday, September 10th, Lisa Roger sold 6,127 shares of Barfresh Food Group stock. The stock was sold at an average price of $1.22, for a total transaction of $7,474.94.

Barfresh Food Group Stock Up 1.8%

Shares of NASDAQ BRFH traded up $0.02 during trading hours on Friday, hitting $1.13. 9,840 shares of the stock were exchanged, compared to its average volume of 13,043. Barfresh Food Group Inc. has a 12 month low of $1.09 and a 12 month high of $6.08. The firm has a fifty day moving average price of $1.52 and a 200-day moving average price of $2.13. The company has a quick ratio of 0.31, a current ratio of 0.71 and a debt-to-equity ratio of 4.41. The company has a market cap of $18.43 million, a PE ratio of -4.91 and a beta of 0.73.

Barfresh Food Group (NASDAQ:BRFH) last released its quarterly earnings results on Friday, August 14th. The company reported ($0.12) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.05) by ($0.07). Barfresh Food Group had a negative return on equity of 295.15% and a negative net margin of 17.88%. On average, sell-side analysts expect that Barfresh Food Group Inc. will post -0.27 EPS for the current year.

Analysts Set New Price Targets

A number of equities research analysts have commented on the company. Zacks Research cut Barfresh Food Group from a “hold” rating to a “strong sell” rating in a research note on Tuesday, August 18th. Weiss Ratings lowered Barfresh Food Group from a “sell (d-)” rating to a “sell (e+)” rating in a research note on Wednesday. One analyst has rated the stock with a Buy rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, Barfresh Food Group currently has a consensus rating of “Reduce” and a consensus price target of $6.00.

About Barfresh Food Group

Barfresh Food Group, Inc develops, manufactures and distributes ready-to-blend frozen beverages for the foodservice industry. Its products are designed to allow operators to prepare beverages quickly and consistently by combining pre-portioned frozen ingredients with a liquid base in a blender.

The company’s product portfolio includes smoothies, milkshakes, frappes and frozen cocktails, along with related beverage offerings. Barfresh markets these products to restaurants, hospitality businesses, convenience stores, schools and other foodservice venues seeking simplified preparation, portion control and reduced ingredient handling.

Barfresh serves customers primarily through foodservice distribution and operator relationships, with products available in North America and select international markets.