GAP (NYSE:GAP – Get Free Report) and 1-800 FLOWERS.COM (NASDAQ:FLWS – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.
Valuation & Earnings
This table compares GAP and 1-800 FLOWERS.COM”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GAP | $15.37 billion | 0.46 | $816.00 million | $3.35 | 6.01 |
| 1-800 FLOWERS.COM | $1.50 billion | 0.12 | -$134.76 million | ($2.11) | -1.28 |
Profitability
This table compares GAP and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GAP | 8.14% | 19.72% | 5.94% |
| 1-800 FLOWERS.COM | -8.96% | -36.75% | -10.16% |
Risk & Volatility
GAP has a beta of 2.08, indicating that its stock price is 108% more volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for GAP and 1-800 FLOWERS.COM, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GAP | 1 | 11 | 5 | 2 | 2.42 |
| 1-800 FLOWERS.COM | 1 | 1 | 1 | 0 | 2.00 |
GAP presently has a consensus target price of $27.07, indicating a potential upside of 34.46%. 1-800 FLOWERS.COM has a consensus target price of $3.75, indicating a potential upside of 38.38%. Given 1-800 FLOWERS.COM’s higher possible upside, analysts plainly believe 1-800 FLOWERS.COM is more favorable than GAP.
Institutional & Insider Ownership
58.8% of GAP shares are owned by institutional investors. Comparatively, 38.4% of 1-800 FLOWERS.COM shares are owned by institutional investors. 31.0% of GAP shares are owned by insiders. Comparatively, 52.2% of 1-800 FLOWERS.COM shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
GAP beats 1-800 FLOWERS.COM on 13 of the 15 factors compared between the two stocks.
About GAP
Gap, Inc. operates as a global apparel retail company, which offers clothing, apparel, accessories, and personal care products for men, women, and children. The firm operates through the following segments: Gap Global, Old Navy Global, Banana Republic Global, Athleta, and Other. The Gap Global segment includes apparel and accessories for men and women under the Gap brand, along with the GapKids, BabyGap, GapMaternity, GapBody, and GapFit collections. The Old Navy Global segment offers clothing and accessories for adults and children. The Banana Republic Global segment provides clothing, eyewear, jewelry, shoes, handbags, and fragrances. The Athleta segment offers fitness apparel for women. The company founded by Donald G. Fisher and Doris F. Fisher in July 1969 and is headquartered in San Francisco, CA.
About 1-800 FLOWERS.COM
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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