Harte Hanks, Inc. (NASDAQ:HHS) Short Interest Up 168.7% in August

Harte Hanks, Inc. (NASDAQ:HHS) saw a significant increase in short interest in the month of August. As of August 31st, there was short interest totaling 66,873 shares, an increase of 168.7% from the August 15th total of 24,883 shares. Approximately 1.0% of the shares of the company are short sold. Based on an average daily trading volume, of 271,046 shares, the days-to-cover ratio is currently 0.2 days.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the business. BlackRock Inc. bought a new stake in Harte Hanks during the 2nd quarter valued at $41,000. Krilogy Financial LLC boosted its holdings in shares of Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock worth $268,000 after acquiring an additional 26,175 shares during the period. Finally, Raffles Associates LP bought a new position in shares of Harte Hanks in the second quarter worth $190,000. 33.75% of the stock is owned by institutional investors.

Analysts Set New Price Targets

Separately, Weiss Ratings raised shares of Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Friday, August 28th. One analyst has rated the stock with a Sell rating, According to data from MarketBeat.com, the company presently has a consensus rating of “Sell”.

Harte Hanks Stock Performance

Shares of HHS opened at $4.30 on Tuesday. Harte Hanks has a fifty-two week low of $2.00 and a fifty-two week high of $4.50. The business has a 50-day moving average of $3.15 and a 200 day moving average of $2.80. The firm has a market cap of $32.05 million, a P/E ratio of -5.66 and a beta of 0.09.

Harte Hanks (NASDAQ:HHS) last issued its earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. The business had revenue of $37.98 million for the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

Harte Hanks Company Profile

Harte-Hanks, Inc engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.