Service Corporation International (NYSE:SCI – Get Free Report) and Coursera (NYSE:COUR – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, profitability, dividends, analyst recommendations, valuation and institutional ownership.
Profitability
This table compares Service Corporation International and Coursera’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Service Corporation International | 12.30% | 34.38% | 2.91% |
| Coursera | -15.39% | -1.72% | -1.07% |
Institutional & Insider Ownership
85.5% of Service Corporation International shares are held by institutional investors. Comparatively, 89.6% of Coursera shares are held by institutional investors. 3.4% of Service Corporation International shares are held by company insiders. Comparatively, 16.3% of Coursera shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Risk & Volatility
Analyst Recommendations
This is a summary of recent ratings and price targets for Service Corporation International and Coursera, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Service Corporation International | 0 | 1 | 3 | 0 | 2.75 |
| Coursera | 1 | 4 | 7 | 0 | 2.50 |
Service Corporation International presently has a consensus target price of $100.67, indicating a potential upside of 23.94%. Coursera has a consensus target price of $8.55, indicating a potential upside of 58.69%. Given Coursera’s higher possible upside, analysts clearly believe Coursera is more favorable than Service Corporation International.
Valuation and Earnings
This table compares Service Corporation International and Coursera”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Service Corporation International | $4.31 billion | 2.57 | $542.61 million | $3.83 | 21.21 |
| Coursera | $885.40 million | 1.61 | -$51.00 million | ($0.67) | -8.04 |
Service Corporation International has higher revenue and earnings than Coursera. Coursera is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.
Summary
Service Corporation International beats Coursera on 9 of the 14 factors compared between the two stocks.
About Service Corporation International
Service Corp. International engages in the provision of funeral goods and services. It operates through the Funeral and Cemetery segments. The Funeral segment offers services related to cremations, including the use of home facilities and motor vehicles, arranging and directing services, removal, preparation, embalming, memorialization, and catering. The Cemetery segment provides property interment rights, including lawn crypts, mausoleum spaces, niches, and interment options. The company was founded by Robert L. Waltrip in July 1962 and is headquartered in Houston, TX.
About Coursera
Coursera, Inc. operates an online educational content platform in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates in three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.
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