Xcel Wealth Management LLC Sells 3,371 Shares of Amazon.com, Inc. $AMZN

Xcel Wealth Management LLC lowered its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 2.5% in the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 130,692 shares of the e-commerce giant’s stock after selling 3,371 shares during the period. Amazon.com accounts for 7.4% of Xcel Wealth Management LLC’s investment portfolio, making the stock its biggest position. Xcel Wealth Management LLC’s holdings in Amazon.com were worth $31,149,000 as of its most recent SEC filing.

Other institutional investors have also recently added to or reduced their stakes in the company. Trust Asset Management LLC increased its stake in shares of Amazon.com by 3.3% during the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after acquiring an additional 3,414 shares during the last quarter. MilWealth Group LLC boosted its position in shares of Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com in the fourth quarter worth approximately $45,000. Elkhorn Partners Limited Partnership grew its holdings in Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the period. Finally, Fairway Wealth LLC grew its holdings in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of equities analysts have weighed in on the stock. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $320.00 price target (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Rosenblatt Securities started coverage on shares of Amazon.com in a research note on Thursday, August 20th. They set a “buy” rating and a $335.00 price objective for the company. Oppenheimer restated an “outperform” rating on shares of Amazon.com in a report on Friday, July 31st. Zacks Research raised Amazon.com from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, August 4th. Finally, The Goldman Sachs Group reiterated a “buy” rating and issued a $375.00 target price (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $323.26.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains a major bullish factor. Anthropic reportedly committed to spend more than $100 billion on AWS over 10 years, potentially representing about one-fifth of Amazon’s contracted cloud backlog. Amazon also recently reported strong quarterly growth, with revenue up 19.6% year over year and EPS substantially above expectations. Anthropic AWS contract article
• Positive Sentiment: Valuation appears more attractive to some investors. Commentary highlighted Amazon’s roughly 21 P/E ratio, below the premium multiples historically assigned to the company and below some large retail peers. However, the appeal is tempered by Amazon’s aggressive AI infrastructure spending. Amazon valuation article
• Neutral Sentiment: AI investment and policy risks remain in focus. Amazon is reportedly on track for approximately $220 billion in capital expenditures this year, up from $132 billion in 2025, raising questions about free cash flow and returns. Separately, proposed restrictions on advanced AI and the Pentagon’s continued concerns about Anthropic could affect AWS-related opportunities, although the near-term financial impact is uncertain. AI policy article
• Negative Sentiment: The Miami crash is the dominant near-term overhang. An Amazon-branded Boeing 767-300 operated by contractor 21 Air overran the runway by about 1,300 feet, struck vehicles and airport equipment, and came to rest near a Tesla vehicle facility. Five people died and others were injured. The FAA and NTSB are investigating aircraft speed, runway safeguards and operational oversight; potential liability, reputational damage and tighter scrutiny of Amazon Air could weigh on sentiment, although the affected aircraft represents only a small portion of Amazon’s roughly 250-flight air network. NTSB Miami crash update

Insider Buying and Selling

In other news, CEO Matthew Garman sold 14,541 shares of the company’s stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the sale, the chief executive officer owned 17,794 shares of the company’s stock, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $10,699,926.30. This trade represents a 18.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 71,589 shares of company stock valued at $18,568,785 over the last ninety days. Insiders own 8.90% of the company’s stock.

Amazon.com Price Performance

Amazon.com stock opened at $258.51 on Tuesday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The firm has a fifty day moving average of $254.51 and a 200-day moving average of $243.04. The firm has a market capitalization of $2.79 trillion, a P/E ratio of 20.80, a PEG ratio of 1.99 and a beta of 1.44. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same quarter in the previous year, the business posted $1.68 EPS. The business’s quarterly revenue was up 19.6% on a year-over-year basis. As a group, analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.