MW Advisory LLC Purchases Shares of 11,393 Netflix, Inc. $NFLX

MW Advisory LLC purchased a new position in shares of Netflix, Inc. (NASDAQ:NFLX) in the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 11,393 shares of the Internet television network’s stock, valued at approximately $813,000.

Other large investors also recently modified their holdings of the company. Imprint Wealth LLC acquired a new position in Netflix during the third quarter valued at approximately $25,000. Atlas Capital Advisors Inc. acquired a new stake in shares of Netflix in the fourth quarter worth $26,000. Cornerstone Financial Management LLC acquired a new stake in shares of Netflix in the fourth quarter worth $26,000. Clal Insurance Enterprises Holdings Ltd purchased a new position in shares of Netflix in the 2nd quarter valued at $26,000. Finally, Jessup Wealth Management Inc purchased a new position in shares of Netflix in the 4th quarter valued at $27,000. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of analysts recently weighed in on the stock. KGI Securities cut shares of Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 price target for the company. in a research report on Friday, July 17th. UBS Group cut their price objective on Netflix from $130.00 to $115.00 and set a “buy” rating on the stock in a research report on Friday, July 17th. Moffett Nathanson reduced their price objective on Netflix from $115.00 to $100.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. The Goldman Sachs Group downgraded Netflix from an “underweight” rating to a “sell” rating in a research report on Monday, July 20th. Finally, Stephens initiated coverage on Netflix in a research note on Friday, July 17th. They issued an “overweight” rating for the company. Four analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, sixteen have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, Netflix has an average rating of “Moderate Buy” and an average target price of $96.65.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised subscription prices in the U.K., a market that generates roughly 20% of the company’s EMEA revenue. The increase could boost average revenue per member and profitability if subscriber retention remains strong. Netflix hikes UK prices for the second time in 2026
• Positive Sentiment: Netflix’s advertising business continues to attract investor interest, with advertiser growth, programmatic access and artificial-intelligence tools potentially creating a second monetization engine beyond subscriptions. Netflix Stock Rebound Fuels Ad Growth Talk
• Positive Sentiment: Recent bullish commentary points to Netflix’s roughly 325 million paid memberships, strong margins and potential for additional monetization. The stock also benefited previously from bargain buying after reaching a 52-week low. Why Netflix Stock Gained 13% in August
• Neutral Sentiment: Speculation about possible streaming acquisitions has drawn attention, but regulatory barriers, controlling shareholders and potentially high purchase prices make a deal uncertain and provide no immediate earnings benefit. Netflix’s Acquisition Wishlist
• Negative Sentiment: Investors appear focused on the risk that repeated U.K. price increases could weigh on subscriber growth or increase cancellations, particularly after Netflix raised U.S. prices earlier this year. Netflix Stock Falls as Streamer Raises U.K. Price
• Negative Sentiment: Higher interest rates are pressuring long-duration growth companies and higher-multiple media stocks, creating a valuation-driven headwind for Netflix even as its operating outlook remains solid. Netflix Falls as Rate Repricing Pressures Growth Stocks

Netflix Stock Performance

Netflix stock opened at $78.25 on Friday. Netflix, Inc. has a 12-month low of $65.08 and a 12-month high of $126.71. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14. The company has a market capitalization of $325.83 billion, a price-to-earnings ratio of 24.63, a price-to-earnings-growth ratio of 1.16 and a beta of 1.53. The firm’s fifty day moving average price is $75.52 and its 200 day moving average price is $84.40.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating analysts’ consensus estimates of $0.79 by $0.01. The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. During the same period in the prior year, the company posted $0.72 EPS. On average, research analysts forecast that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Insiders Place Their Bets

In other Netflix news, Director Bradford L. Smith sold 35,990 shares of Netflix stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total transaction of $2,789,944.80. Following the sale, the director directly owned 79,690 shares in the company, valued at $6,177,568.80. The trade was a 31.11% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Spencer Neumann sold 9,248 shares of the company’s stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $75.79, for a total value of $700,905.92. Following the completion of the transaction, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $5,592,316.73. The trade was a 11.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 213,595 shares of company stock valued at $15,812,072. Insiders own 1.24% of the company’s stock.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.