Brighthouse Financial (NASDAQ:BHFAN) & AON (NYSE:AON) Financial Comparison

Brighthouse Financial (NASDAQ:BHFAN) and AON (NYSE:AON) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Insider and Institutional Ownership

86.1% of AON shares are held by institutional investors. 1.0% of AON shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Brighthouse Financial and AON’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
AON	22.27%	42.13%	7.57%

Valuation & Earnings

This table compares Brighthouse Financial and AON”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35 billion	N/A	N/A	N/A	N/A
AON	$17.18 billion	3.98	$3.69 billion	$18.14	17.78

AON has higher revenue and earnings than Brighthouse Financial.

Dividends

Brighthouse Financial pays an annual dividend of $1.34 per share and has a dividend yield of 11.4%. AON pays an annual dividend of $3.28 per share and has a dividend yield of 1.0%. AON pays out 18.1% of its earnings in the form of a dividend.

Analyst Ratings

This is a summary of recent ratings and target prices for Brighthouse Financial and AON, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0	0	0	0	0.00
AON	0	7	12	0	2.63

AON has a consensus price target of $399.12, indicating a potential upside of 23.73%. Given AON’s stronger consensus rating and higher possible upside, analysts clearly believe AON is more favorable than Brighthouse Financial.

Summary

AON beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

About Brighthouse Financial

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment consists of variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment offers term, universal, whole, and variable life products for policyholders' needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.

About AON

Aon Plc engages in the provision of risk, health, and wealth solutions. It focuses on risk capital including claim management, reinsurance, risk analysis, management, retention, and transfer; and human capital involving analytics, health and benefits, investments, pensions and retirement, talent and rewards, and workplace wellbeing. The company was founded in 1982 and is headquartered in Dublin, Ireland.