Wix.com (NASDAQ:WIX) Trading Up 5.5% – Time to Buy?

Shares of Wix.com Ltd. (NASDAQ:WIX) were up 5.5% during mid-day trading on Tuesday . The stock traded as high as $91.56 and last traded at $93.1210. 215,099 shares were traded during trading, a decline of 90% from the average daily volume of 2,169,847 shares. The stock had previously closed at $88.25.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim collectively purchased roughly $128,000 of shares at $59.89 per share. The purchases were relatively small compared with their existing holdings, but broad-based insider buying can signal that executives view the recent valuation as attractive. Wix Insider Purchase Filings
• Positive Sentiment: Baron Capital’s second-quarter investor commentary highlighted Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. Separate coverage discussed Wix bringing its Harmony AI capabilities to Google Gemini, potentially improving the company’s ability to compete in the emerging “vibe coding” market. The Future of Website Building with Wix.com
• Neutral Sentiment: Several law firms repeated a September 22, 2026 deadline for investors who purchased WIX securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices largely amplify an existing case rather than announce a new ruling, but they keep legal uncertainty in focus. Levi and Korsinsky Wix Lawsuit Deadline
• Negative Sentiment: A proposed securities class action filed against Wix and certain executives alleges the company overstated the competitiveness of its AI products, demand, product innovation and Base44 momentum while understating competitive and financial risks. The allegations follow a reported sharp decline after first-quarter 2026 results; no wrongdoing has been established. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares worth approximately $488,000, reducing his direct stake by about 27%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary signal, but it may still add to cautious sentiment alongside the litigation news. Wix Director Form 4 Filing

Wall Street Analysts Forecast Growth

Several analysts have recently issued reports on the stock. Scotiabank reiterated an “outperform” rating on shares of Wix.com in a research report on Tuesday, June 9th. UBS Group set a $75.00 price target on Wix.com in a report on Wednesday, August 5th. Wells Fargo & Company raised their target price on Wix.com from $46.00 to $64.00 and gave the stock an “equal weight” rating in a research note on Wednesday, August 5th. Barclays reduced their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Finally, JPMorgan Chase & Co. dropped their price target on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a research note on Thursday, June 18th. Eleven equities research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and an average price target of $90.57.

Wix.com Price Performance

The firm has a market cap of $5.05 billion, a price-to-earnings ratio of -24.49, a PEG ratio of 42.00 and a beta of 1.02. The stock has a 50-day moving average price of $62.41 and a 200 day moving average price of $66.69.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million during the quarter, compared to analysts’ expectations of $552.56 million. During the same quarter in the previous year, the business earned $2.28 earnings per share. The firm’s revenue for the quarter was up 14.9% on a year-over-year basis. As a group, equities research analysts predict that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Insider Activity

In other news, CFO Lior Shemesh bought 456 shares of Wix.com stock in a transaction dated Monday, August 31st. The stock was bought at an average price of $59.89 per share, for a total transaction of $27,309.84. Following the purchase, the chief financial officer owned 221,567 shares of the company’s stock, valued at approximately $13,269,647.63. The trade was a 0.21% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CMO Omer Shai acquired 490 shares of the stock in a transaction on Monday, August 31st. The stock was acquired at an average cost of $59.89 per share, for a total transaction of $29,346.10. Following the acquisition, the chief marketing officer directly owned 515,879 shares in the company, valued at $30,895,993.31. This represents a 0.10% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders bought 2,622 shares of company stock worth $157,032 over the last quarter. 6.20% of the stock is owned by insiders.

Institutional Investors Weigh In On Wix.com

Institutional investors have recently made changes to their positions in the stock. Farther Finance Advisors LLC grew its position in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after buying an additional 132 shares during the period. TD Private Client Wealth LLC boosted its stake in shares of Wix.com by 18.7% during the fourth quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock valued at $98,000 after acquiring an additional 148 shares during the last quarter. Cerity Partners LLC boosted its stake in shares of Wix.com by 13.4% during the 2nd quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock worth $235,000 after purchasing an additional 175 shares during the last quarter. Dark Forest Capital Management LP boosted its position in Wix.com by 9.8% during the third quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock worth $366,000 after acquiring an additional 184 shares during the last quarter. Finally, Oppenheimer & Co. Inc. grew its position in shares of Wix.com by 1.7% in the fourth quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock valued at $1,144,000 after purchasing an additional 188 shares during the period. 81.52% of the stock is currently owned by hedge funds and other institutional investors.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.