PubMatic (NASDAQ:PUBM) & Haoxi Health Technology (NASDAQ:HAO) Financial Review

Haoxi Health Technology (NASDAQ:HAO) and PubMatic (NASDAQ:PUBM) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, dividends and profitability.

Volatility and Risk

Haoxi Health Technology has a beta of -1.06, meaning that its share price is 206% less volatile than the S&P 500. Comparatively, PubMatic has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.

Profitability

This table compares Haoxi Health Technology and PubMatic’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Haoxi Health Technology	N/A	N/A	N/A
PubMatic	-4.66%	-5.41%	-1.99%

Valuation and Earnings

This table compares Haoxi Health Technology and PubMatic”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Haoxi Health Technology	$42.68 million	0.03	$3.88 million	N/A	N/A
PubMatic	$282.93 million	2.75	-$14.46 million	($0.30)	-56.92

Haoxi Health Technology has higher earnings, but lower revenue than PubMatic.

Analyst Ratings

This is a breakdown of recent ratings for Haoxi Health Technology and PubMatic, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Haoxi Health Technology	1	0	0	0	1.00
PubMatic	1	1	10	0	2.75

PubMatic has a consensus price target of $18.25, suggesting a potential upside of 6.88%. Given PubMatic’s stronger consensus rating and higher possible upside, analysts clearly believe PubMatic is more favorable than Haoxi Health Technology.

Insider & Institutional Ownership

64.3% of PubMatic shares are owned by institutional investors. 27.8% of PubMatic shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

PubMatic beats Haoxi Health Technology on 8 of the 12 factors compared between the two stocks.

About Haoxi Health Technology

Haoxi Health Technology Limited, through its subsidiaries, provides online marketing solutions in China. It offers online marketing solutions, including online short video marketing solutions to advertisers through its media partners; and customized marketing solutions by planning, producing, placing, and optimizing online ads to help advertisers acquire, convert, and retain consumers on various online media platforms. The company places its ads through mainstream online short video and social media platforms, such as Toutiao, Douyin, WeChat, and Sina Weibo. It serves advertiser client base primarily in the healthcare industry. The company was founded in 2018 and is based in Beijing, China.

About PubMatic

PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real-time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell-side platform, used for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides solutions, including OpenWrap, a header bidding solution; Openwrap OTT, a prebid-powered unified bidding solution; Openwrap SDK, an enterprise-grade management tools and analytics; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology?infrastructure?to simplify the complex alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top (OTT), connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.