Investment Analysts’ Recent Ratings Changes for eBay (EBAY)

A number of research firms have changed their ratings and price targets for eBay (NASDAQ: EBAY):

• 8/25/2026 – eBay was downgraded by Weiss Ratings from “buy (b+)” to “buy (b)”.
• 8/20/2026 – eBay had its price target raised by Wedbush from $135.00 to $137.00. They now have an “outperform” rating on the stock.
• 8/20/2026 – eBay is now covered by Rosenblatt Securities. They set a “buy” rating and a $120.00 price target on the stock.
• 8/19/2026 – eBay was upgraded by Rosenblatt Securities to “strong-buy”.
• 8/13/2026 – eBay had its price target raised by Citigroup Inc. from $127.00 to $130.00. They now have a “buy” rating on the stock.
• 8/11/2026 – eBay was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.
• 8/11/2026 – eBay had its price target raised by UBS Group AG from $107.00 to $120.00. They now have a “neutral” rating on the stock.
• 8/7/2026 – eBay had its “neutral” rating reaffirmed by Susquehanna.
• 8/7/2026 – eBay was upgraded by Argus from “hold” to “buy”. They now have a $133.00 price target on the stock.
• 8/6/2026 – eBay had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $127.00 price target on the stock.
• 8/6/2026 – eBay was given a new $126.00 price target by Robert W. Baird.
• 8/6/2026 – eBay had its “overweight” rating reaffirmed by Piper Sandler. They now have a $133.00 price target on the stock, up from $115.00.
• 8/6/2026 – eBay had its price target raised by Benchmark Co. from $115.00 to $134.00. They now have a “buy” rating on the stock.
• 8/6/2026 – eBay was given a new $145.00 price target by BMO Capital Markets.
• 8/6/2026 – eBay was given a new $110.00 price target by Mizuho.
• 8/6/2026 – eBay was given a new $123.00 price target by Piper Sandler.
• 8/6/2026 – eBay had its price target raised by Barclays PLC from $114.00 to $123.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – eBay was given a new $145.00 price target by Jefferies Financial Group Inc..
• 8/6/2026 – eBay had its “outperform” rating reaffirmed by BMO Capital Markets.
• 8/6/2026 – eBay had its “outperform” rating reaffirmed by Wedbush. They now have a $135.00 price target on the stock.
• 8/6/2026 – eBay had its price target raised by Truist Financial Corporation from $105.00 to $115.00. They now have a “hold” rating on the stock.
• 8/6/2026 – eBay had its price target lowered by Cantor Fitzgerald from $110.00 to $106.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – eBay had its price target raised by Needham & Company LLC from $122.00 to $135.00. They now have a “buy” rating on the stock.
• 8/4/2026 – eBay was downgraded by Citizens Jmp from “outperform” to “market perform”.
• 8/3/2026 – eBay had its “market perform” rating reaffirmed by Sanford C. Bernstein. They now have a $115.00 price target on the stock.
• 8/3/2026 – eBay was downgraded by Wells Fargo & Company from “equal weight” to “underweight”. They now have a $92.00 price target on the stock, down from $105.00.
• 7/16/2026 – eBay is now covered by Wedbush. They set an “outperform” rating and a $135.00 price target on the stock.
• 7/15/2026 – eBay had its price target raised by Robert W. Baird from $117.00 to $125.00. They now have an “outperform” rating on the stock.
• 7/14/2026 – eBay had its “outperform” rating reaffirmed by Citigroup Inc..
• 7/14/2026 – eBay had its price target raised by Citizens Jmp from $120.00 to $125.00. They now have a “market outperform” rating on the stock.
• 7/14/2026 – eBay had its price target raised by Jefferies Financial Group Inc. from $65.00 to $75.00. They now have an “underperform” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.
• 7/9/2026 – eBay had its price target raised by Wells Fargo & Company from $104.00 to $105.00. They now have an “equal weight” rating on the stock.

eBay Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be given a dividend of $0.31 per share. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date of this dividend is Friday, August 28th. eBay’s payout ratio is presently 25.67%.

Insider Transactions at eBay

In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of the company’s stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the completion of the transaction, the senior vice president directly owned 35,546 shares in the company, valued at approximately $3,604,008.94. This represents a 2.77% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the firm’s stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. The trade was a 4.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 37,126 shares of company stock valued at $4,087,886. Corporate insiders own 0.67% of the company’s stock.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.