Mercedes-Benz Group (OTCMKTS:MBGYY – Get Free Report) and LiveWire Group (NYSE:LVWR – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, risk, institutional ownership, earnings and analyst recommendations.
Analyst Ratings
This is a breakdown of current ratings and target prices for Mercedes-Benz Group and LiveWire Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Mercedes-Benz Group | 0 | 2 | 0 | 4 | 3.33 |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
Valuation & Earnings
This table compares Mercedes-Benz Group and LiveWire Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Mercedes-Benz Group | $149.55 billion | 0.35 | $5.82 billion | C$1.55 | 8.77 |
| LiveWire Group | $25.67 million | 9.76 | -$75.11 million | ($0.37) | -3.30 |
Mercedes-Benz Group has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Mercedes-Benz Group, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
0.9% of LiveWire Group shares are held by institutional investors. 0.4% of LiveWire Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Mercedes-Benz Group and LiveWire Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Mercedes-Benz Group | 3.89% | 5.46% | 2.00% |
| LiveWire Group | -234.48% | -198.18% | -60.98% |
Risk & Volatility
Mercedes-Benz Group has a beta of 0.8, indicating that its stock price is 20% less volatile than the S&P 500. Comparatively, LiveWire Group has a beta of 1.64, indicating that its stock price is 64% more volatile than the S&P 500.
Summary
Mercedes-Benz Group beats LiveWire Group on 9 of the 13 factors compared between the two stocks.
About Mercedes-Benz Group
Mercedes-Benz Group AG operates as an automotive company in Germany and internationally. It operates through Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Mobility segments. The company develops, manufactures, and sells cars and vans under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, G-Class brands, as well as related spare parts and accessories. It also provides financing, leasing, car subscription and rental, fleet management, insurance brokerage, and mobility services, as well as digital services for charging and payment. The company was formerly known as Daimler AG and changed its name to Mercedes-Benz Group AG in February 2022. Mercedes-Benz Group AG was founded in 1886 and is headquartered in Stuttgart, Germany.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
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