Harte Hanks, Inc. (NASDAQ:HHS) Sees Large Growth in Short Interest

Harte Hanks, Inc. (NASDAQ:HHS) saw a significant increase in short interest in the month of August. As of August 14th, there was short interest totaling 24,883 shares, an increase of 54.8% from the July 30th total of 16,076 shares. Based on an average daily trading volume, of 461,660 shares, the days-to-cover ratio is currently 0.1 days. Currently, 0.4% of the company’s shares are short sold.

Harte Hanks Stock Down 1.2%

NASDAQ:HHS traded down $0.05 on Tuesday, reaching $4.26. The company’s stock had a trading volume of 20,175 shares, compared to its average volume of 56,655. The firm has a market cap of $31.74 million, a price-to-earnings ratio of -5.60 and a beta of -0.03. The stock has a 50 day moving average price of $2.75 and a 200 day moving average price of $2.70. Harte Hanks has a 12-month low of $2.00 and a 12-month high of $4.50.

Harte Hanks (NASDAQ:HHS) last released its quarterly earnings data on Friday, August 14th. The business services provider reported ($0.67) earnings per share for the quarter. The company had revenue of $37.98 million for the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

Hedge Funds Weigh In On Harte Hanks

A number of large investors have recently modified their holdings of the company. Raffles Associates LP purchased a new stake in Harte Hanks in the 2nd quarter worth approximately $190,000. BlackRock Inc. purchased a new stake in shares of Harte Hanks in the 2nd quarter worth about $41,000. Krilogy Financial LLC boosted its stake in shares of Harte Hanks by 28.5% during the 1st quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock valued at $268,000 after purchasing an additional 26,175 shares in the last quarter. Westerly Capital Management LLC raised its stake in Harte Hanks by 1.3% in the fourth quarter. Westerly Capital Management LLC now owns 627,000 shares of the business services provider’s stock worth $1,887,000 after buying an additional 8,000 shares in the last quarter. Finally, State Street Corp lifted its holdings in Harte Hanks by 41.0% in the fourth quarter. State Street Corp now owns 26,497 shares of the business services provider’s stock worth $80,000 after buying an additional 7,700 shares during the period. 33.75% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings upgraded shares of Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a report on Friday. One equities research analyst has rated the stock with a Sell rating, Based on data from MarketBeat, the stock presently has an average rating of “Sell”.

Harte Hanks Company Profile

Harte-Hanks, Inc engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.