comScore (NASDAQ:SCOR) Director William Paul Livek Acquires 20,000 Shares

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek acquired 20,000 shares of comScore stock in a transaction that occurred on Friday, August 28th. The stock was purchased at an average price of $5.23 per share, with a total value of $104,600.00. Following the transaction, the director owned 217,473 shares of the company’s stock, valued at $1,137,383.79. This trade represents a 10.13% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through this hyperlink.

comScore Trading Up 1.7%

Shares of SCOR opened at $5.25 on Tuesday. The stock’s 50 day moving average is $6.75 and its two-hundred day moving average is $7.08. comScore, Inc. has a twelve month low of $4.60 and a twelve month high of $10.18. The firm has a market capitalization of $79.69 million, a PE ratio of 1.28 and a beta of 1.10.

Analysts Set New Price Targets

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of comScore in a report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold”.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in SCOR. Citadel Advisors LLC acquired a new stake in shares of comScore during the 3rd quarter valued at approximately $96,000. Susquehanna International Group LLP grew its holdings in shares of comScore by 15.3% in the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the period. Beartown Capital Management LLC purchased a new position in comScore in the 4th quarter valued at approximately $820,000. Westerly Capital Management LLC raised its holdings in comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares during the last quarter. Finally, Cerberus Capital Management L.P. raised its holdings in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.