Lifevantage (NASDAQ:LFVN) and FitLife Brands (NASDAQ:FTLF) Financial Contrast

FitLife Brands (NASDAQ:FTLF) and Lifevantage (NASDAQ:LFVN) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, dividends and earnings.

Volatility and Risk

FitLife Brands has a beta of 0.01, indicating that its share price is 99% less volatile than the S&P 500. Comparatively, Lifevantage has a beta of 0.72, indicating that its share price is 28% less volatile than the S&P 500.

Profitability

This table compares FitLife Brands and Lifevantage’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
FitLife Brands	6.15%	18.10%	7.63%
Lifevantage	2.78%	21.56%	11.62%

Analyst Recommendations

This is a breakdown of recent recommendations for FitLife Brands and Lifevantage, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0	2	1	0	2.33
Lifevantage	0	2	0	0	2.00

FitLife Brands currently has a consensus price target of $18.00, suggesting a potential upside of 83.86%. Lifevantage has a consensus price target of $5.50, suggesting a potential downside of 13.52%. Given FitLife Brands’ stronger consensus rating and higher possible upside, equities research analysts clearly believe FitLife Brands is more favorable than Lifevantage.

Valuation and Earnings

This table compares FitLife Brands and Lifevantage”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$81.46 million	1.13	$6.33 million	$0.62	15.79
Lifevantage	$182.59 million	0.44	$5.07 million	$0.40	15.90

FitLife Brands has higher earnings, but lower revenue than Lifevantage. FitLife Brands is trading at a lower price-to-earnings ratio than Lifevantage, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 35.3% of Lifevantage shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by insiders. Comparatively, 22.0% of Lifevantage shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

FitLife Brands beats Lifevantage on 8 of the 14 factors compared between the two stocks.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

About Lifevantage

LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.