Comparing Dollar General (NYSE:DG) & Goodfood Market (OTCMKTS:GDDFF)

Goodfood Market (OTCMKTS:GDDFF) and Dollar General (NYSE:DG) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk and valuation.

Valuation and Earnings

This table compares Goodfood Market and Dollar General”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Goodfood Market	N/A	N/A	N/A	N/A	N/A
Dollar General	$42.72 billion	0.63	$1.51 billion	$7.69	15.94

Dollar General has higher revenue and earnings than Goodfood Market.

Insider & Institutional Ownership

91.8% of Dollar General shares are held by institutional investors. 0.6% of Dollar General shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Goodfood Market and Dollar General’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Goodfood Market	N/A	N/A	N/A
Dollar General	3.90%	18.93%	5.21%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Goodfood Market and Dollar General, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Goodfood Market	0	1	0	0	2.00
Dollar General	1	18	10	0	2.31

Dollar General has a consensus target price of $134.65, indicating a potential upside of 9.86%. Given Dollar General’s stronger consensus rating and higher possible upside, analysts plainly believe Dollar General is more favorable than Goodfood Market.

Summary

Dollar General beats Goodfood Market on 9 of the 9 factors compared between the two stocks.

About Goodfood Market

Goodfood Market Corp., an online grocery company, delivers fresh meals and add-ons in Canada. It offers ready-to-eat and ready-to-cook products, which include meal solutions, bakery, dessert, meat and seafood, drinks, pantry, produce, snacks, dairy, frozen, and kitchen essentials. Goodfood Market Corp. is headquartered in Saint-Laurent, Canada.

About Dollar General

Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise basic items for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.