Simplicity Wealth LLC Buys 68,295 Shares of Alphabet Inc. $GOOGL

Simplicity Wealth LLC boosted its stake in Alphabet Inc. (NASDAQ:GOOGL) by 168.0% in the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 108,957 shares of the information services provider’s stock after purchasing an additional 68,295 shares during the quarter. Alphabet comprises 1.3% of Simplicity Wealth LLC’s investment portfolio, making the stock its 13th biggest position. Simplicity Wealth LLC’s holdings in Alphabet were worth $38,938,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors and hedge funds have also bought and sold shares of GOOGL. Strategic Wealth Advisors LLC raised its position in shares of Alphabet by 6.0% in the 1st quarter. Strategic Wealth Advisors LLC now owns 477 shares of the information services provider’s stock valued at $137,000 after buying an additional 27 shares in the last quarter. Rockbridge Investment Management LCC lifted its holdings in shares of Alphabet by 0.5% during the 1st quarter. Rockbridge Investment Management LCC now owns 5,460 shares of the information services provider’s stock worth $1,570,000 after acquiring an additional 27 shares during the period. Ruggaard & Associates LLC boosted its position in shares of Alphabet by 0.9% during the 1st quarter. Ruggaard & Associates LLC now owns 2,921 shares of the information services provider’s stock worth $840,000 after acquiring an additional 27 shares in the last quarter. Cadia Private Client LLC boosted its position in shares of Alphabet by 1.1% during the 1st quarter. Cadia Private Client LLC now owns 2,589 shares of the information services provider’s stock worth $744,000 after acquiring an additional 28 shares in the last quarter. Finally, Evansbrook LLC increased its stake in Alphabet by 0.3% in the first quarter. Evansbrook LLC now owns 9,522 shares of the information services provider’s stock valued at $2,738,000 after acquiring an additional 28 shares during the last quarter. Institutional investors own 40.03% of the company’s stock.

Insider Transactions at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total value of $3,832,277.26. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total value of $149,606.80. Following the sale, the chief accounting officer directly owned 27,386 shares in the company, valued at $9,125,015.20. The trade was a 1.61% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 451,843 shares of company stock worth $12,343,852 in the last 90 days. 11.61% of the stock is currently owned by company insiders.

Alphabet Stock Performance

NASDAQ GOOGL opened at $346.59 on Friday. The firm’s fifty day moving average price is $349.62 and its two-hundred day moving average price is $341.74. The stock has a market cap of $4.24 trillion, a PE ratio of 17.41, a PEG ratio of 0.97 and a beta of 1.24. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. Alphabet Inc. has a fifty-two week low of $206.20 and a fifty-two week high of $408.61.

Alphabet (NASDAQ:GOOGL) last announced its quarterly earnings results on Wednesday, July 22nd. The information services provider reported $9.11 EPS for the quarter, beating analysts’ consensus estimates of $2.89 by $6.22. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The company had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $117.07 billion. On average, equities analysts expect that Alphabet Inc. will post 20.5 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio is presently 4.42%.

Analyst Ratings Changes

GOOGL has been the subject of several research analyst reports. China Renaissance boosted their price objective on shares of Alphabet from $400.00 to $485.00 and gave the company a “buy” rating in a research report on Monday, May 4th. DA Davidson set a $350.00 price target on Alphabet and gave the company a “neutral” rating in a research note on Thursday, July 23rd. KeyCorp boosted their price target on Alphabet from $425.00 to $445.00 and gave the stock an “overweight” rating in a report on Friday, July 10th. Citizens Jmp restated a “market outperform” rating and set a $515.00 price objective on shares of Alphabet in a research report on Wednesday, July 22nd. Finally, Wedbush reaffirmed an “outperform” rating and issued a $445.00 price objective on shares of Alphabet in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, forty-four have assigned a Buy rating and four have given a Hold rating to the company. According to MarketBeat, the stock currently has an average rating of “Buy” and an average target price of $420.19.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud and AI remain the main growth drivers. Rising Cloud revenue, AI adoption and a reported $514 billion backlog strengthen Alphabet’s competitive position against Microsoft and Amazon, although capacity constraints could limit near-term execution. Rising Cloud Revenue Strengthens Alphabet Against MSFT & AMZN
• Positive Sentiment: New Gemini and AI Mode features could increase user engagement and monetization. Google is expanding AI Mode to track flight prices and assist with hotel bookings, while reviews of its personal-intelligence tools suggest broader consumer adoption. Employees are also reportedly testing a next-generation Gemini Flash model. Google’s AI Mode can now track flight prices, help book hotels, and more
• Positive Sentiment: Analyst sentiment and technical momentum remain favorable. Brokerages maintain an average “Buy” recommendation, while technical commentary points to support above approximately $340. Alphabet’s valuation, margins and cash generation are viewed as attractive relative to many AI peers. Alphabet Receives Average Recommendation of Buy
• Positive Sentiment: Alphabet’s custom-chip strategy is creating demand for AI infrastructure. Marvell’s large Google-related AI-chip opportunity highlights Alphabet’s willingness to invest in proprietary computing capacity, potentially supporting long-term performance and reducing reliance on outside suppliers. Marvell’s Google AI-chip opportunity
• Neutral Sentiment: Google changed its European spam and site-reputation policy. The adjustment is intended to address European Commission concerns and reduce the risk of an antitrust fine, but it may affect how Google ranks publisher content and reflects ongoing regulatory pressure. Google changes spam policy in EU to avert antitrust fine
• Negative Sentiment: Legal risks continue to weigh on the investment case. Multiple law firms announced securities-fraud investigations, while Google agreed to a $353 million settlement with UK app developers. These announcements do not establish wrongdoing but could create financial and reputational costs. Google agrees to settle UK app developers’ lawsuit
• Negative Sentiment: The FTC is reportedly considering action involving YouTube. The investigation concerns account suspensions and possible consumer-protection violations, adding another regulatory overhang for Alphabet. US FTC probes YouTube over social media policies

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.