Imperial Brands (LON:IMB) Share Price Crosses Below Fifty Day Moving Average – Here’s What Happened

Posted by Andrew Walz on Aug 28th, 2026

Imperial Brands PLC (LON:IMB – Get Free Report)’s share price passed below its fifty day moving average during trading on Wednesday . The stock has a fifty day moving average of GBX 2,723.60 and traded as low as GBX 2,512. Imperial Brands shares last traded at GBX 2,523.95, with a volume of 1,574,079 shares.

Analyst Upgrades and Downgrades

IMB has been the subject of several recent research reports. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and issued a GBX 3,500 price objective on shares of Imperial Brands in a research report on Wednesday, May 13th. UBS Group restated a “neutral” rating and issued a GBX 3,150 target price on shares of Imperial Brands in a research note on Monday, May 11th. Jefferies Financial Group reaffirmed a “buy” rating and set a GBX 3,500 price target on shares of Imperial Brands in a report on Thursday, May 28th. Finally, Royal Bank Of Canada reaffirmed a “sector perform” rating and set a GBX 2,700 price target on shares of Imperial Brands in a research note on Wednesday, May 13th. Five equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of GBX 3,433.33.

Check Out Our Latest Stock Analysis on Imperial Brands

Imperial Brands Stock Down 0.1%

The company has a quick ratio of 0.41, a current ratio of 0.70 and a debt-to-equity ratio of 278.43. The firm has a market capitalization of £19.35 billion, a price-to-earnings ratio of 11.86, a P/E/G ratio of 16.51 and a beta of 0.14. The stock has a 50 day moving average of GBX 2,718.97 and a 200 day moving average of GBX 2,887.09.