Reformation (NYSE:REF) Trading Down 5.1% – Time to Sell?

Posted by James Conley on Aug 27th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) shares traded down 5.1% on Tuesday . The company traded as low as $13.72 and last traded at $13.74. Approximately 132,037 shares changed hands during trading, a decline of 68% from the average session volume of 408,469 shares. The stock had previously closed at $14.48.

Analyst Upgrades and Downgrades

REF has been the subject of several recent research reports. William Blair began coverage on shares of Reformation in a research note on Monday. They set an “outperform” rating for the company. Telsey Advisory Group assumed coverage on Reformation in a research note on Monday. They issued an “outperform” rating and a $20.00 price objective for the company. Zacks Research upgraded shares of Reformation to a “hold” rating in a report on Tuesday. Guggenheim started coverage on shares of Reformation in a research note on Monday. They set a “buy” rating and a $20.00 target price for the company. Finally, JPMorgan Chase & Co. started coverage on Reformation in a research note on Monday. They issued an “overweight” rating and a $21.00 target price on the stock. Eight research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $19.25.

View Our Latest Stock Report on Reformation

Reformation Price Performance

Insider Transactions at Reformation

In related news, major shareholder Scsp Refo sold 2,987,199 shares of the stock in a transaction dated Friday, July 31st. The shares were sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the sale, the insider owned 29,091,749 shares in the company, valued at $405,829,898.55. This trade represents a 9.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Yael Aflalo sold 1,204,029 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the sale, the director directly owned 11,725,803 shares of the company’s stock, valued at approximately $163,574,951.85. The trade was a 9.31% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure.