MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 7,778 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 7,778 shares of the stock in a transaction dated Wednesday, August 26th. The stock was sold at an average price of $12.55, for a total transaction of $97,613.90. Following the sale, the director owned 935,361 shares of the company’s stock, valued at $11,738,780.55. This trade represents a 0.82% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, August 26th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $12.56, for a total value of $33,497.52.
• On Monday, August 24th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $12.99, for a total value of $106,582.95.
• On Monday, August 24th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $12.99, for a total value of $42,633.18.
• On Wednesday, August 19th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.23, for a total value of $108,552.15.
• On Wednesday, August 19th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.20, for a total value of $43,322.40.
• On Monday, August 17th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $12.78, for a total value of $104,859.90.
• On Monday, August 17th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total value of $42,075.24.
• On Wednesday, August 12th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.78, for a total value of $104,859.90.
• On Wednesday, August 12th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $12.89, for a total transaction of $42,304.98.
• On Monday, August 10th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.57, for a total value of $111,341.85.

MediaAlpha Price Performance

MediaAlpha stock opened at $12.61 on Thursday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $14.70. The company has a market cap of $772.49 million, a PE ratio of 7.78 and a beta of 1.11. The stock’s 50 day moving average price is $12.91 and its 200 day moving average price is $10.48.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.23 by $0.42. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%.The firm had revenue of $316.88 million during the quarter, compared to analysts’ expectations of $300.87 million. On average, equities research analysts anticipate that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Zacks Research upgraded MediaAlpha from “strong sell” to “hold,” reducing a previously negative analyst stance. The change may offer some support, although “hold” still indicates limited near-term conviction. Zacks Research
• Neutral Sentiment: JPMorgan initiated coverage of MediaAlpha. The article provided does not specify the bank’s rating or price target, so the immediate investment signal is unclear. New coverage could improve institutional visibility if JPMorgan issues a favorable outlook. JPMorgan Initiates Coverage on MediaAlpha
• Negative Sentiment: Director Eugene Nonko sold a combined 21,932 MediaAlpha shares for approximately $280,328 in transactions on August 24 and August 26. The sales could weigh on sentiment, but they were conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding from vested equity awards. The transactions reduced his holdings by less than 1% in each reported position, and he continues to own substantial MediaAlpha shares. SEC Insider Trading Filing

Institutional Investors Weigh In On MediaAlpha

A number of large investors have recently added to or reduced their stakes in MAX. Caitong International Asset Management Co. Ltd increased its holdings in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. lifted its holdings in shares of MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares in the last quarter. Quarry LP grew its position in shares of MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the last quarter. Strs Ohio acquired a new stake in shares of MediaAlpha in the fourth quarter valued at approximately $49,000. Finally, Tower Research Capital LLC TRC increased its stake in shares of MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares in the last quarter. 64.39% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several analysts recently commented on MAX shares. Weiss Ratings upgraded shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday, July 1st. The Goldman Sachs Group upped their target price on shares of MediaAlpha from $10.00 to $14.00 and gave the stock a “neutral” rating in a research report on Thursday, July 30th. Royal Bank Of Canada increased their target price on shares of MediaAlpha from $11.00 to $15.00 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Canaccord Genuity Group lifted their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the company a “buy” rating in a research report on Thursday, July 30th. Finally, Zacks Research raised MediaAlpha from a “strong sell” rating to a “hold” rating in a research note on Monday. One equities research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $14.29.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.