Harte Hanks (HHS) and Its Rivals Financial Comparison

Harte Hanks (NASDAQ:HHS) is one of 259 publicly-traded companies in the “Media” industry, but how does it contrast to its peers? We will compare Harte Hanks to related companies based on the strength of its analyst recommendations, valuation, risk, profitability, institutional ownership, earnings and dividends.

Insider & Institutional Ownership

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 38.8% of shares of all “Media” companies are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Comparatively, 18.0% of shares of all “Media” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Harte Hanks and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-3.70%	-30.14%	-6.30%
Harte Hanks Competitors	-20.06%	-48.61%	-5.10%

Risk and Volatility

Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ peers have a beta of 1.02, meaning that their average share price is 2% more volatile than the S&P 500.

Earnings & Valuation

This table compares Harte Hanks and its peers revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Harte Hanks	$159.57 million	-$810,000.00	-5.61
Harte Hanks Competitors	$2.97 billion	-$7.90 million	17.59

Harte Hanks’ peers have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a summary of current ratings and price targets for Harte Hanks and its peers, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	1	0	0	0	1.00
Harte Hanks Competitors	2226	6843	10807	473	2.47

As a group, “Media” companies have a potential upside of 19.51%. Given Harte Hanks’ peers stronger consensus rating and higher possible upside, analysts plainly believe Harte Hanks has less favorable growth aspects than its peers.

Summary

Harte Hanks peers beat Harte Hanks on 10 of the 13 factors compared.

Harte Hanks Company Profile

Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.