David Kline Buys 7,000 Shares of comScore (NASDAQ:SCOR) Stock

comScore, Inc. (NASDAQ:SCOR) Director David Kline bought 7,000 shares of the company’s stock in a transaction that occurred on Thursday, August 20th. The shares were bought at an average price of $5.29 per share, with a total value of $37,030.00. Following the transaction, the director owned 7,000 shares of the company’s stock, valued at $37,030. The trade was a ∞ increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.

comScore Stock Performance

Shares of NASDAQ SCOR opened at $4.93 on Wednesday. The company has a market cap of $74.84 million, a P/E ratio of 1.20 and a beta of 1.10. comScore, Inc. has a 52-week low of $4.60 and a 52-week high of $10.18. The firm’s fifty day moving average is $6.94 and its two-hundred day moving average is $7.14.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Hold”.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Cerberus Capital Management L.P. increased its stake in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after acquiring an additional 3,286,825 shares during the last quarter. Beartown Capital Management LLC bought a new position in shares of comScore during the 4th quarter valued at approximately $820,000. Westerly Capital Management LLC increased its position in shares of comScore by 17.5% during the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock valued at $3,055,000 after purchasing an additional 70,000 shares during the last quarter. Citadel Advisors LLC purchased a new stake in comScore during the 3rd quarter valued at $96,000. Finally, Susquehanna International Group LLP raised its holdings in comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after buying an additional 5,191 shares during the period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.