Honest (NASDAQ:HNST) General Counsel Brendan Sheehey Sells 9,664 Shares

The Honest Company, Inc. (NASDAQ:HNST) General Counsel Brendan Sheehey sold 9,664 shares of the company’s stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total value of $48,223.36. Following the completion of the transaction, the general counsel directly owned 706,224 shares in the company, valued at approximately $3,524,057.76. The trade was a 1.35% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Price Performance

HNST opened at $5.20 on Tuesday. The company has a market capitalization of $572.42 million, a PE ratio of -47.27 and a beta of 2.12. The Honest Company, Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $5.84. The business has a 50-day moving average of $4.12 and a 200-day moving average of $3.39.

Honest (NASDAQ:HNST) last announced its quarterly earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, beating the consensus estimate of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The business had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. On average, equities research analysts expect that The Honest Company, Inc. will post 0.05 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

Several research analysts have recently commented on HNST shares. Telsey Advisory Group increased their price target on shares of Honest from $4.00 to $5.00 and gave the stock a “market perform” rating in a research note on Thursday, August 6th. Freedom Capital upgraded shares of Honest from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 6th. Morgan Stanley increased their target price on shares of Honest from $3.40 to $5.70 and gave the stock an “equal weight” rating in a research report on Wednesday, August 12th. Northland Securities set a $5.50 target price on Honest in a report on Thursday, August 6th. Finally, B. Riley Financial boosted their price target on Honest from $4.00 to $5.00 and gave the stock a “buy” rating in a research report on Thursday, August 6th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $4.84.

Hedge Funds Weigh In On Honest

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its position in shares of Honest by 6.9% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 49,916 shares of the company’s stock valued at $235,000 after purchasing an additional 3,210 shares during the period. Millennium Management LLC boosted its holdings in shares of Honest by 16.4% during the 1st quarter. Millennium Management LLC now owns 1,936,846 shares of the company’s stock worth $9,103,000 after buying an additional 272,765 shares during the period. Goldman Sachs Group Inc. grew its stake in Honest by 18.1% in the 1st quarter. Goldman Sachs Group Inc. now owns 1,064,179 shares of the company’s stock valued at $5,002,000 after buying an additional 163,380 shares during the last quarter. Creative Planning grew its stake in Honest by 183.2% in the 2nd quarter. Creative Planning now owns 64,942 shares of the company’s stock valued at $331,000 after buying an additional 42,008 shares during the last quarter. Finally, Rhumbline Advisers raised its holdings in Honest by 18.1% in the 2nd quarter. Rhumbline Advisers now owns 134,690 shares of the company’s stock worth $686,000 after acquiring an additional 20,603 shares during the period. Institutional investors and hedge funds own 45.54% of the company’s stock.

More Honest News

Here are the key news stories impacting Honest this week:

• Neutral Sentiment: The sales were conducted through scheduled trading plans rather than appearing to reflect an immediate change in management’s view of the business. The executives also retained substantial positions, including CEO Carla Vernon’s approximately 3.83 million shares after her transaction. SEC insider-trading filing
• Negative Sentiment: Seven reported transactions involved approximately 150,854 shares sold for a combined value of about $752,853 at prices near $4.99 to $5.01. CEO Carla Vernon accounted for the largest sale—117,893 shares worth approximately $588,286—while other sellers included senior executives, the general counsel and board-level insiders. The concentration of selling by several insiders could weigh on sentiment, particularly as HNST trades well above its 50-day and 200-day moving averages and near its 52-week high. SEC insider-trading filings

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.