Criteo (NASDAQ:CRTO – Get Free Report) and Gambling.com Group (NASDAQ:GAMB – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.
Volatility and Risk
Criteo has a beta of 0.29, suggesting that its share price is 71% less volatile than the S&P 500. Comparatively, Gambling.com Group has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500.
Institutional & Insider Ownership
94.3% of Criteo shares are owned by institutional investors. Comparatively, 72.3% of Gambling.com Group shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Comparatively, 57.9% of Gambling.com Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Criteo | 1 | 4 | 6 | 0 | 2.45 |
| Gambling.com Group | 2 | 2 | 4 | 1 | 2.44 |
Criteo presently has a consensus price target of $23.15, suggesting a potential upside of 31.09%. Gambling.com Group has a consensus price target of $6.43, suggesting a potential upside of 241.95%. Given Gambling.com Group’s higher possible upside, analysts plainly believe Gambling.com Group is more favorable than Criteo.
Earnings and Valuation
This table compares Criteo and Gambling.com Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Criteo | $1.86 billion | 0.46 | $144.60 million | $1.97 | 8.96 |
| Gambling.com Group | $165.25 million | 0.40 | -$32.93 million | ($1.29) | -1.46 |
Criteo has higher revenue and earnings than Gambling.com Group. Gambling.com Group is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Criteo and Gambling.com Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Criteo | 5.60% | 14.33% | 8.05% |
| Gambling.com Group | -27.44% | 27.61% | 11.20% |
Summary
Criteo beats Gambling.com Group on 9 of the 15 factors compared between the two stocks.
About Criteo
Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, the company offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds sectors. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
About Gambling.com Group
Gambling.com Group Limited operates as a performance marketing company for the online gambling industry worldwide. It provides digital marketing services for the iGaming and social casino products. The company's focus is on online casino, online sports betting, and fantasy sports industry. It publishes various branded websites, including Gambling.com, Casinos.com, RotoWire.com, and Bookies.com. The company was incorporated in 2006 and is based in Saint Helier, Jersey.
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